Google has finally switched on it’s version of Facebook Ads and no surprise that it’s powered by it’s Google+ platform, but so far have been careful to allow users a
Joe Leech is the next speaker in interview series leading up to Conversion Conference London 2013. Joe is the User Experience Director at leading UK customer experience consultancy cxpartners. He is
Stuart is the next speaker interviewed leading up to Conversion Conference and he lives and breathes eCommerce with his role as the deputy head of eCommerce at online shoe retailer
Joe Leech is the next speaker in interview series leading up to Conversion Conference London 2013. Joe is the User Experience Director at leading UK customer experience consultancy cxpartners. He is also the author behind the well respected pocket guide Psychology for Designers. Joe is a great speaker to see as he has a focus on making digital products measurably better via improved user experience.
Joe will be presenting his Conversion Conference session “White hat, grey zones and black hat – where CRO hits the limit” during the panel session at the end of day 1 from 4:55pm. His session will also include a presentation from Craig Sullivan from RUSH Hair and will be moderated by Rob Jackson.
- Do you think the concept User Experience should be updated to be Customer Experience? Definitely, there’s something wrong with calling people users. It suggests not only a one way relationship. There is one other industry that uses the term user; drug rehabilitation.
- Thinking along the lines of misleading/fraud, what are your thoughts around the news that 20% of Yelp reviews maybe be fake? If there is an incentive to game a system it’ll happen. I’m surprised it’s only 20%. In the research I undertake we see real people leave reviews for three reasons (in order of likely-hood) (1) If they’ve had a really bad experience (2) There is an incentive to do so (eg a competition or a payment) (3) They had an exceptionally good experience. If you are leaving a review to win a prize or get some cash, it’s not going to necessarily be honest or useful. As a business owner if you’ve had a bad review you’ll want to make sure that you have some good reviews to offset which also encourages review fakery. What is reassuring is how easily people can spot a fake review and ignore it.
- Looking at psychology and a toxic relationship, what other industries do you think profit from people’s psychological vulnerabilities? I think anything that involves making money. People have been selling snake oil throughout human history. The temptation to make a quick profit will always result in questionable approaches. The culture of a company will dictate what sales tactics they use. If the culture is based around profit and nothing else then it’s only a matter of time before black hat practices are used. If the culture is about doing the right thing, caring about customers and taking pride in the job you do this stuff doesn’t happen.
- When marketers spend more time defending their “black hat” practices to others instead of implementing them do you think they are doing something wrong? They are kidding themselves. If you as a marketer are using black hat techniques and ask yourself the question. If this approach was being used to sell something to someone you care about would you warn them? If you would you are doing something questionable.
- When you are designing tests do you consider the impact on lifetime value of a customer? It’s not about value. It’s about doing the right thing by people. If you treat people right they will stick with you and will feel happy about it. If you don’t they will leave as soon as they can even if you are the cheapest. Life is not just about money.
- Classification by coloured hats has not always been easy for SEO, do you think it’s easier for CRO? SEO as a industry has an image problem because of the black hats. Any time someone turns to questionable practices it tarnishes the whole industry. Look at hackers, they started off as being people who enjoyed tinkering with technology a few bad apples and hacker = bad. The term conversion rate optimisation is the wrong approach. If all you do is improve conversion then the temptation to doing something ethically questionable is inevitable.If you are improving the customer experience then there is more than one metric to improve. Customer satisfaction, retention, happiness are the metrics I prefer. When customers are happy they convert.
- What is one vertical/industry that you think always leads conversion optimisation? Low-margin, high volume industries like electronics. They’ve been through the cost cutting, improve margin and have to be at the bleeding edge to survive. The recent casualties in the high street highlight this. Companies like Appliances Online are great to learn from and I really enjoy working with them as they care about their customers.
- What is one vertical that always sets the pace and direction for what’s next in design and UX? Clothing retailers. Any vertical where the sales approach is more than simply price. Clothing is about selling style and feel. Emotionally engaging with the customer. Design, imagery look and feel are important and challenging to do online. Online clothing retailers have had the biggest challenge and have risen to it.
- What’s some new software/tools that you think people should consider trialing or exploring? The best conversion tool is going out and speaking to your customers about their experiences. There is no software silver bullet.
- What is the main points that you want people to get from your presentation? Happy customers are the best customers you can have.
- What are some of the other sessions/speakers at Conversion Conference that you are looking to see? Susan Weinschenk, a fellow UXer with a psychology background like me is talking about customer motivation. You can catch Susan Weinschenk as the keynote speaker on Day 1 of Conversion Conference from 9am.
- Are there any other Data Driven Business Week conferences or sessions you are looking forward to seeing? Matt Curry from LoveHoney is talking about Actionable Analytics. He’s one of the smartest (and funniest) people I know. If you want to catch Matt’s session he is speaking during eMetrics London 2013 on Wednesday 23rd October from 11am-12noon.
- So if people want to follow/engage with you online? I’m @mrjoe on twitter.
Thank you Joe for your time in answering these questions. If you want to catch Joe speak and save ££££ on tickets for Conversion Conference London you can use our discount code LOSTAGENCY13 and you can register and find out more here.
Stuart is the next speaker interviewed leading up to Conversion Conference and he lives and breathes eCommerce with his role as the deputy head of eCommerce at online shoe retailer Schuh. Stuart has the advantage of a history working in bricks & mortar retail before he moved careers into ecommerce which offers a unique and valued perspective. Prior to working for Schuh.co.uk Stuart worked for iconic British retail brand AllSaints with a global network of websites and a multi-lingual eCommerce platform.
Stuart will be presenting his Conversion Conference session “Going from one website to three and back to one: lessons learned from a responsive design project at Schuh.co.uk” during track 2 on day 2 from 2pm with moderator Paul Rouke from PRWD.
- Do you regret the move to digital from bricks & mortar? If you stayed how would you have adapted their business model? No, we have no regrets whatsoever about our digital presence, however I would hesitate to call it a “move” from bricks and mortar. The two are complimentary; hopefully we (retailing professionals) have gotten past the point of considering the internet to be a competitor to stores. It is simply a manifestation of customers exercising choice, much as they do when they shop in Tesco when they may visit a Metro in their working day but visit an Extra at the weekend. I cannot say what would have happened if we hadn’t adopted digital, we may well no longer have had a business model worth adapting.
- What advise do you have for businesses budgeting for a responsive design project? Look at your data. Are you doing all you can to provision a digital experience for all your users? What is the opportunity cost between your existing offering and a site which works better on more devices, based on projected traffic in a years’ time? How about traffic in two years’ time? You need to take in to account conversion changes as well as any changes in how you will actually operate the site. It can take a lot of effort to have a ground-up responsive rebuild, you need to ensure that it is worth it. It is also important that while you try to get as good a site live as possible, sometimes the most important thing to do is just to get it live and move on from there (assuming no major issues).
- At what point is responsive webdesign the only option? What was the point/sign that 3 sites became too much? We looked to the future and saw a point where traffic from desktop computers was only a third of the total to the sites. That point will be at some point next year, I’ll share our traffic mix in the presentation. In two years’ time we will be talking about a mobile site that adds in some additional considerations for desktop computers, the mind-set will have completely changed. Another key consideration was the effort required to keep three sites up-to-date, in actual fact we have never managed to keep them all up-to-date. By having one responsive site we will be able to evolve the user experience faster.
- What excites you most about responsive design? I’m excited about a fresh start with a site that has had a lot of best practice baked in, which gives us a great starting point from which to take our conversion optimisation work to a greater level of maturity.
- How important is it that businesses look to optimise social media channels? I’m afraid that social has still to prove itself commercially, we’re looking at our attribution modelling to try and understand it’s impact, but at this time it’s hard to say how important it is. However, you do see a lot of companies waging a social-media charm offensive who also get quite upset when customers post negative comments about poor service. Don’t fix your social media, fix your services.
- Does eCommerce success need an effective customer service strategy? At Schuh our key differentiator is our customer service, we also take a holistic view of customer service. In fact, the ecommerce director now considers the user experience online as part of “customer service”. We offer best-in-class order fulfillment services and customer contact services, 2014 will see us continue to consolidate them, looking to how we can fill in the remaining gaps. You only need to look at the amount of positive feedback we get about our customer service to see how much it matters to our customers.
- Do you think the marketing industry has enough buzz words? What’s some you think are used too much? Marketing will always invent new buzz words, I have no doubt of that, it’s a natural response to the desire for “newness”, however they do get a little tedious. Really, good retail is actually very simple, let’s get back to basics and get it right.
- What is one vertical/industry that you think always leads conversion optimisation? Any company that has a head start in understanding their customers seems to do better with conversion rate. Catalogue or ex-catalogue businesses are classic examples. However, there is no magic here, they have just been applying science to selling for longer.
- What is one vertical that always sets the pace and direction for what’s next in web design? I don’t think I’d like to call out a specific vertical; most of the innovative web design seems to come from smaller agencies or from individuals. It takes vision and freedom to innovate, which you often don’t get in bigger companies. However, it often then relies on the bigger companies adopting these ideas to then get them in front of customers and encourage wider adoption. Responsive design is a perfect example of this. I’ve been seeing some great portfolio work for a few years now, but it’s only recently that we have seen some larger companies adopting them. That’s not to say that the smaller companies do it better than bigger companies, the smaller companies often don’t have the capacity to focus on things like performance or A/B testing, where larger companies with larger resources can.
- What’s some new software/tools that you think people should consider trialing or exploring? We’ve been using EyeQuant for a couple of months and have found it useful in the design process. We’re also moving our testing to Optimizley to help us increase our testing volume. However, many of the other good tools have been around for a while and are still underutilized. Let’s take the Chrome developer tools, and the Google Page Speed Insights extension specifically. It’s been around for a couple of years, it’s easy to use, yet people are still not implementing what it advises. Come on people, let’s make the web faster!
- What is the main points that you want people to get from your presentation? I’d like people to understand why we’re choosing responsive and how they might approach it. I genuinely believe that we’ll have one of the best responsive ecommerce sites once it launches.
- What are some of the other sessions/speakers at Conversion Conference that you are looking to see? We have worked closely with PRWD and I am looking forward to seeing what else Paul has to say on responsive based on his work with other clients.
- Are there any other Data Driven Business Week conferences or sessions you are looking forward to seeing? I’m afraid that with the pre-Christmas launch of the responsive site I’m going to have to limit my conference attendances for the rest of this year unfortunately!
- Also what social profiles do you want me to link to if people want to follow/engage with you online? I tweet from @mcmillanstu and participate in a weekly ecommerce twitter chat #ecomchat
Thank you Stuart for your time in answering these questions. If you want to catch Stuart speak and save ££££ on tickets for Conversion Conference London you can use our discount code LOSTAGENCY13 and you can register and find out more here.
The next speaker to be interviewed as part of the series leading up to Conversion Conference London 2013 is Oliver Paton who was a Senior Web Analyst with Hotels.com. Oliver has worked in digital media for over 7 years in both agency and client environments and grew Hotels.com testing program from 5 tests a month to over 20 tests a month. He is now transitioning his role with Hotels.com to a web analytics consultant with the Accenture Digital team.
Oliver will be presenting his Conversion Conference session “Optimizing Your Optimization” during track 2 on day 1 from 2pm.
- Is business ready for the mass of data that universal analytics produces when exploring what could be optimised/tested further? Universal analytics is the first step towards what is the Holy Grail in optimisation testing… The possibility of targeting users across multiple devices and channels, and delivering the same treatments to users across these devices and channels. Being able to measure across these channels and devices is the first step. Then the ability to stitch data in real time in order to segment users to serve experiences that are relevant to them. I don’t think many companies have perfected this, mainly because in most cases it requires the user to be identified in a unique manner. In most cases this requires them to be logged in.
- Also Is real-time conversion optimisation always possible as part of continuous revenue improvement? Real time conversion optimisation is always possible, but depends on what testing solution you are using. In some cases it may require development work in order to take final solutions into code. In some cases if an optimisation idea is simple, it can be done in the testing tool, but some features that require back end development will always be dependant on development teams and hence developement backlog. When a company is completely engaged in optimisation practices, this becoes a lot easier. There has to eb a focus on making sure that developement teams are working in a way that allows optimisation teams to be involved in the work flow processes.
- Do you feel that analytics platforms are getting better for tracking & analysis of offline conversions? I think this is purely down to the implementation. If it is set up correctly, then it is always possible to track offline conversions. As analytics packages get better, then it makes it easier to implement these solutions as opposed to having to find a hacky way of getting the data inot the package. If you are passing all your Web analytics data into a database, then it is likely that the offline orders will be there anyway, making the value of having those conversions in the web analytics package fairly low value when the data is all in one place already. I am a strong believer in web analytics data being passed into a database anyway, as it is valuable for BI, and more useful in that format.
- Do you think people rely on attribution modelling in analytics software too much now to develop their own? I think that ad server attribution modelling and analytics attribution modelling are improving to the point that investing in development of a new tool might be going a bit far. I think that the real value will be when people start conducting fair tests on their models.
- How do you think the US/Asia sees the EU’s strict data protection directive? Will they follow the EU’s lead? I would hope that they don’t follow suit. Advertising and the ability to track users has made the internet what it is to this day. Advertising paid for the internet. I understand that companies should respect people’s privacy, but the data protection directive, and the hype around it has the potential to create paranoia in the general public when in reality MOST data collected is anonymous and used at an aggregate level.
- It’s been a year since the EU cookie law, do you think business adapted well to the change? I think that some companies have taken it to heart and done what has been asked. I have also seen companies simply ignore the directive in a “see what happens if we do nothing” approach. I have also tested a solution in an A/B test and seen negative conversion as a result of notifying users that cookies are used. I wonder how the IAB and all other governing bodies feel about companies losing out on revenue to implement these solutions.
- How do you deal with a global platform and conversion optimisation with multiple languages? In many cases I have tested in English only, and then if the test is a winner, then it is moved out to other languages. In tests test’s that have to work everywhere I tend to refer to a lookup table in order to find the translation of the copy to be changed. Sitespect are working on the ability to upload tables into the system in order to do exactly that. In other JS based tools, it has to be coded into the page.
- When do you know it’s time to let go of a proposed test when you get pushback? Interesting question! I will be covering this in my presentation. I think it is time to let go where there is a justifiable reason for the test not to happen. This generally only tends to be when the test has been run before. This is where tracking or past test is highly important. Creating a test results library is highly valuable.
- What stakeholders do you need to get onside early in a optimisation project? I would tend to say, start at the top. Engagement from senior management, and communication from then about optimisation is highly valuable. This is sometimes tricky as they can the quite far away from the coal face when it comes to optimisation. After this, it is always good to have some developers in your back pocket to help complete the build of test variants.
- Do you consider the impact on lifetime value of a customer when evaluating conversion optimisation? Only if we suspect that it may have an effect. When I was working for hotels.com we were testing a compare tool feature. When turning it off, we knew that some users might have items saved in their tool. In this case we would only stop new users from being exposed to this variant, and users who had been assigned to the test variant in the test period would remain seeing the compare tool. In other cases we have looked back at test to review latent conversions for users that have come back and purchased. In most cases I have not seen a difference. Going into the longer term, I feel that something that improves conversion in the short term is probably unlikely to affect customer loyalty more than simple after sales care.
- What is one vertical that you think always leads conversion optimisation? After working for Expedia for 3 years, and having spent a lot of time looking at competitor’s, I would say that travel do very well, although I know that gambling sites also test a lot. If we looked at a correlation between number of tests and online revenue it would correlate quite strongly…. as it should. Testing is really a due diligence in the modern website development model. With so much money invested, and so much money at stake, it seems dangerous to leave the front end untested. Also, increases in conversion help justify more budget on web development and paid media to drive traffic.
- What’s some new software/tools that you think people should consider trialing or exploring? Sitespect. In my opinion Sitespect offers so much flexibility for your site, and allows you to change anything and everything on the fly. We have been in a product governance meeting at lunch, and then had a test running by 1pm based on the ideas expressed in that meeting. That’s under an hour from blue sky thought to test start. Because it uses regex, it is also very web analyst friendly.
- What is the main points that you want people to get from your presentation? I am hoping that people will take a step back from their optimisation processes and look at how they operate, and recognise how they can improve the process and work better with the rest of the teams within their organisation to get more from their conversion optimisation program.
- What are some of the other sessions/speakers at Conversion Conference that you are looking to see? Are there any other Data Driven Business Week conferences or sessions you are looking forward to seeing? Paul Rourke was a big influence last year on our optimisation programme at hotels.com. This was partially because he was talking about booking.com, but also because he influenced us into thinking about conversion tests by theme in terms of what concept of influence the test used. This helped us prioritise tests and make sure that successful test themes are tried out across the site as opposed to in just one place.
- Where can people find and engage with you online? Linkedin and @Ollypaton
Thank you Oliver for your time in answering these questions. If you want to catch Oliver speak and save ££££ on tickets for Conversion Conference London you can use our discount code LOSTAGENCY13 and you can register and find out more here.
I know this feature is not new and are in a limited release but it appears that they are starting to show up more frequently in search results and often appearing to be shown on very generic search queries such as “movies” as shown below.
The ads are fairly cool as the click on the title takes the visitor to the target website and a click on the play button creates a theater video player experience. The question I would have about the model is they are apparently charged at a flat rate and you don’t actually enter any bids so it seems a Ad feature very much built around trust.
I wonder how Google will continue to change it’s model from CPM/CPC to a hybrid Cost-Per-Action model and if there is any downside to their “flat rate” such as shaping of views once they hit the advised number of plays.
What is interesting about this ad is that it’s not very well targeted, I was doing a search on Google.com.au and both the release date and the campaign URL is Australian specific but I was doing the search from a Amsterdam IP address. So I question the value of these types of ads if they are not able to be that well targeted.
So has anyone had any experience with the new media ad units and any guidance on costs or engagement rates?
As one the of the many great speakers presenting at Conversion Conference London I was interested to hear about Kerstin’s experience previously as a product manager within ebay and now product manager for The Guardian’s dating website Guardian Soulmates. It was an interesting interview as Kerstin uses testing more for internal conversion optimisation and improving overall engagement and not just straightforward purchases. For her the testing is an integral part of a data-driven product strategy.
Kerstin is presenting a great session at Conversion Conference on day 1 from 12noon “Designing a test – from hypothesis to result: how mature is your test design approach?”
- How was the change going from ebay selling physical items to virtual goods with Guardian Soulmates? Actually eBay is not really selling physical goods. eBay is a marketplace to connect buyers and sellers. This is not dissimilar to a dating site, which is basically a marketplace with the goal to connect people. A lot of the same principles apply.
- What are your preferred channels for traffic when doing testing? I am a Product Manager, not a marketer and due to that our testing setups may have been a bit untypical. Our focus for the testing has been on increasing conversion and engagement within the product rather than focusing on a specific acquisition channel.
- What’s been the impact on the growth of smartphones on mobile product development around design? Smartphone and especially tablet traffic share is growing quickly, especially in the dating world. We are currently working on making the site responsive, because we think this is the best experience we can deliver for our customers.
- How do you design a test & optimise for conversions based on gender or sexual preference? We have not done any differentiation by gender or sexual preference so far, but we do know that men and women sometimes use dating sites differently, so this is definitely a consideration for the future.
- TheGuardian has gone global so has that changed what tests you need to design now? At the moment Guardian Soulmates is very much a UK centred part of the Guardian. A dating site needs to have critical mass in a location to be successful. It cannot be taken global as easily as a news site.
- Has the improvement in attribution modelling in tools like Google Analytics helped measurement of tests? We use Omniture Site Catalyst in conjunction with Optimizely to track our tests. This has definitely helped to get a more comprehensive picture of users’ behaviour than the single goal tracked through Optimizely itself.
- What is one vertical/industry that you think always leads testing design and conversion optimisation? It would have to be consumer e-commerce in all its forms.
- What’s some new software/tools that you think people should consider trialing or exploring? I would recommend Optimizely as a testing tool. It is really simple to set up tests and just get started.
- What are the main points that you want people to get from your presentation? Just get started with some simple tests even if you don’t have a complete test strategy lined up. You will learn from your tests and refine your hypotheses as you go. And don’t be disappointed when a test fails. You’ll learn just as much from things that don’t work as from things that do work.
- What are some of the other sessions/speakers at Conversion Conference that you are looking to see? There are a lot that I find very interesting. Some highlights for me to pick would be Leigh Caldwell, because I am interested in the psychology of pricing working in a subscription business. Catherine Toole, because I think good copy is one of the most important and underrated aspects of a website. Paul Rouke and Stuart McMillan on responsive design, because that’s a hot topic for us.
- Where can people find and engage with you online? You can find Kerstin on Linkedin
Thanks Kerstin for your time in answering these questions. If you want to catch Kerstin speak and save ££££ on tickets for Conversion Conference London you can use our discount code LOSTAGENCY13 and you can register and find out more here.
In preparation heading into eMetrics London I reached out Jim Sterne the founder of the conference to quiz him on some questions about what is happening in the industry. I had some points that I had thought he would have some balanced views on, so he was kind enough to dedicate some of his busy schedule into answering some of these questions and some about the upcoming eMetrics London 2013 event.
- What do you see as the biggest problem facing analysts? Implementation, Accuracy or Resources? The biggest problem facing analysts is their inability to garner sufficient appreciation in the executive halls to secure the resources they need to solve the rest of their problems. There is a serious need for analysts to learn communication skills. With this much value on offer, knowing how to communicate that value is paramount.
- What is one new tool/platform that has peaked your interest lately that people should consider exploring? I tend to look out over the horizon at things not quite ready for prime time, that people should be thinking about. At the moment, I am intrigued by AboutTheData.com. Acxiom is invited the public to review the data they have about individuals that is used for advertising targeting. This is not a tool or a platform, but a marketing strategy in transparency. This is the beginning of the customer and the enterprise negotiating with data for value. Should prove interesting.
- Are you still excited about big data? What is the next big thing you see for analytics? I am so very over the hype about Big Data being a lot of hype. Yes, we have reached the peak of inflated expectations but I think the trough of disillusionment is going to be a lot shallower than expected before the slope of enlightenment kicks in. Mostly because it’s no longer about the tools. The next Thing for analytics is learning how drive… and going far.
- Do you agree resource limitations have meant AB testing has replaced mutli-variant testing? I think that is company and even department specific. There is no reason to dive into multi-variant testing if you are still reaping the rewards of A/B testing. On the other hand, there is no reason to ignore it either.
- Is business ready for the mass of data that real-time analytics produces? This too is a horses for courses question. Some businesses thrive on real (-ish) time data and others never will. But eventually enough big companies step up to the challenge and start delivering value on the promise. At that point, real-time becomes a competitive advantage and everybody will jump on the train as it’s leaving the station.
- Do you think people rely on attribution modelling in analytics software too much now to develop their own? Attribution models built into analytics tools are there as templates, not as solutions. They are suggestions designed as the starting point. Rigorous testing and evaluation will deliver results that point to the most valuable models. Relying on pre-packaged models without thought is like relying on frozen dinners without ever cooking your own. It’s possible but it’s not healthy.
- How do you think the US/Asia sees the EU’s strict data protection directive? Will they follow the EU’s lead? There is such a cultural divide between the US and the EU on this issue that the US might follow, but it will take years and only happen when there are serious, egregious and harmful breaches of security. Until then, the boy is crying wolf with no impact. The EU has experienced the misuse of data first-hand and with deadly results. The US is shocked and appalled by what we’re learning about the NSA but until there is actual harm done, the populace will remain complacent and the economic engines of data gathering, storing and reselling will drown out the sound of protesters.
- It’s been a year since the EU cookie law, do you think business adapted well to the change? Very hard to say from California. The view isn’t very good from here.
- For the past 10 years eMetrics has taken you around the world what’s your favourite city for attendees? London! OK, maybe it’s just because I have always loved London. I find the audiences are energized differently at different times rather than different locations. After a few years in Sydney where I had the feeling the audience was curious rather than interested, I got the distinct feeling that they were fully engaged in 2013. San Francisco has the most people who are wild-eyed about the possibilities and Boston has a very low tolerance for arm-waving, supposition and “someday-you’ll-be-able-to”. London has the most demand for practical examples of real world problems solved in a resource-sensitive ways. There’s an admiration for the technology bit without the slavish fondling found in so many other cities.
- What makes London a great city for attending eMetrics? London has the most vibrant audience due to proximity. People come from all over for eMetrics in San Francisco and Berlin and Boston. But when you meet somebody at the London eMetrics Summit, you are very likely to meet up with them again in the weeks and months to follow because you’re in the same town. London shares the same energy as San Francisco and the events of the day easily become the events of the night… every night.
- If people want to mix more outside of eMetrics what are some meetup/industry groups you would recommend them checking out? Jim offered these 4 Digitial Analytics Association, Measure Camp, Web Analytics Demystified, and Yahoo Web Analytics Groups.
- What is the main ideas/points that you hope people to get from attending your conference? Oh, I could write a book! The numbers are for projecting and analyzing and not for bookkeeping. Don’t let your managers keep you in a corner generating reports… get out there and derive some insights and express your data-informed opinions proudly. Help your organization achieve its goals with useful data. Embrace new data streams but don’t get blinded by all the shiny stuff. Do useful work. If it’s not done in the service of earn more, spend less and make customers happier then you are spinning your wheels and will lose your funding.
- What are some of the other sessions/speakers at eMetrics London 2013 that you are looking to see? I must admit that I am looking forward to ALL of them and for good reason: I picked them! OK – truth be told, this agenda was put together by the inimitable Peter O’Neill who has a very sensitive finger on the pulse of digital analytics in London. There are some returning speakers whom I simply love and want to see again, but I am fascinated by those who are new to me.
- Are there any other Data Driven Business Week conferences or sessions you are looking forward to seeing? Would that there were time to see them all!
- Also what social profiles do you want me to link to if people want to follow/engage with you online? Twitter, Google+
Thanks Jim for your time in answering these questions. If you want to catch Jim speak and save ££££ on tickets for eMetrics London you can use our discount code LOSTAGENCY13 and you can register and find out more here.
Social media & smartphones are changing how your audience and customers interact and connect with local business. LSS has been educating and sharing knowledge for 5 years and is the perfect independent event for networking and learning.
Their selection of speakers ensures a good selection of cutting edge presentations on emerging trends from pioneering companies with new key insights from every session.
Local Social Summit is designed for a wide spectrum of stakeholders:
- local & national retailers
- media & publishers
- online marketplaces
- start-ups & app creators
- technology companies
- advertisers & agencies
- local & vertical search players
The full price for tickets before discount is £495 and since attending events can be expensive I have also arranged for a discount coupon “LOSTAGENCY13″ which you can use to register online and get a discount.
Local Social Summit Sessions – 19th November 2013
- Welcome: Five+ Years of Local Social Summit – Where Next?
- Opening Keynote: The Present and Future of Indoor Mapping
- Keynote: Social, Search and the Future of Local
- The Local Media Panel: Search vs. Social in a Mobile World
- Big Brand Local Panel: Introducing the Online-Offline Omni Channel
- SMEs Lost on the High Street?
- Local Content Marketing Lab: Case studies plus Interactive Lab
- Social Travel: On the Move
- Social Marketplaces: A Local Crowd funding Fireside Chat
- The Local+Mobile Commerce Platform – Speed Presentations
- The Big Data Lab: Featuring Social, Local and Mobile
- The Pitch Session: A Handful of SoLoMo Start-Ups on Stage but Only One Winner
Since attending events can be expensive I have also arranged for a discount coupon “LOSTAGENCY13″ which you can use to register online and save.
Local Social Summit Venue: etc.venues Paddington
Venue Address: 57 North Wharf Road, London W2 1LA
It was an interesting point to not that Google translate really struggles when people don’t follow perfect sentence structure. You can see in the screenshot that Bing can easily auto-translate the tweet but Google fails to understand the sentence correctly based around “opgelost” unless I add the missing space after . and before “Download” then it can correctly understand the sentence. I find this interesting as on channels such as Twitter or even SMS many people take shortcuts and removed characters not required, but it seems Google Translate is a bit of a grammar nazi and refuses to play ball unless you follow structured rules….
Predictive Analytics World is part of London’s Data Driven Business Week and runs alongside eMetrics London and Conversion Conference London. The conference is a wonderful opportunity for those in the analytics field to meet and network with thought leaders, keynote speakers, published authors, analytics experts and industry peers. Since attending events can be expensive I have also arranged for a discount coupon “LOSTAGENCY13″ which you can use to register online save. The reason that you should consider attending is the event is vendor-neutral so it’s the best conference to hear about predictive analytics without being part of a sales pitch.
Attendees are also lucky enough that Professor Dr. Wil van der Aalst who is the leading voice in Processing Mining which focuses on Discovery, Conformance and Enhancement of Business processes. There are 2 other keynote speakers Doctor Geert Verstraeten & Doctor John F Elder that will be presenting. There are also 3 feature sessions which are being presented by Frank Fiorille, Lukas Vermeer and Phil Winters during the 2 days.
Speakers presenting at PAW London 2013
- Dr Derik Burgert – Data Mining Analyst @ BNP Paribas Fortis
- Brett Cohen – Senior Business Intelligence Analyst @ AOL
- Dr John Elder – Founder @ Elder Research
- Frank Fiorille – Director of Risk Management @ Paychex
- Dr Martine George – Head of Marketing Analytics & Research @ BNP Paribas Fortis
- Matthias Meul – Customer Intelligence Analyst @ Deutsche Bank Europe
- Amit Phansalkar – Dir Data Science & Advanced Analytics @ Kantar Media Compete
- Gery Pollet – Founder @ ZapFi
- Nauman Sheikh – CEO @ Asrym
- Professor Dr. Wil van der Aalst – Professor @ Eindhoven University of Technology
- Veronique Van Vlasselaer – PhD Researcher @ KULeuven
- Lukas Vermeer – Data Scientist @ Booking.com
- Dr Geert Verstraeten – Program Chair @ PAW London
- Phil Winters – Senior Managing Partner @ CIAgenda
Predictive Analytics World Day 1 – Wednesday 23rd October 2013
- Geert Verstraeten – Opening Session
- Professor Dr Wil van der Aalst – Predictive Analytics Powered By Process Mining:It’s The Process, Stupid!
- Matthias Meul – Supporting the branch network using predictive analytics: Predicting Next Investment behavior
- Frank Fiorille – Customer Retention: Pulling the Needle from the Haystack
- Nauman Sheikh – An Implementation and Adoption Roadmap for Analytics
- Veronique Van Vlasselaer – Improving Fraud Detection Techniques using Social Network Analytics for the Belgian government
Predictive Analytics World Day 2 – Thursday 24th October 2013
- Lukas Vermeer – Data Science: For Fun and For Profit
- Dr Derik Burgert – Client potential for a better sales force allocation in a B2B banking environment
- Phil Winters – Combining Forecasting and Clustering on Energy Data
- Gery Pollet – Influencing consumer acquisition and loyalty through actionable insights and targeted location-based mobile marketing
- Panel – The Role of Ethics in Analytics
- Brett Cohen – How Much Are You Worth? Calculating Customer Lifetime Value
- Amit Phansalkar – Predicting online campaign effectiveness
Use the discount coupon “LOSTAGENCY13″ to register online and save.
Eric Siegel answers 8 questions about predictive analytics
Predictive Analytics World Venue: Etc Venues, 200 Aldersgate Street, London, EC1A, UK
The world’s leading affiliate marketing event Affiliate Summit has taken a step forward to cater for their growing audience who cannot always attend in person. The Affiliate Summit Anywhere option now allows virtual attendees across to all the conference videos so they can catch all the amazing sessions and save up for the next event to attend in person.
The virtual Affiliate Summit passes will allow you access to every video recorded during the conference approximately 4 weeks after the event finishes. It’s important to know these discount passes are for access to Affiliate Summit videos only and not an actual badge that will allow you to attend the events in person.
Affiliate Summit East 2013
If you are attending Affiliate Summit East 2013, it’s taking place during August 18-20 in Philadelphia, Pennsylvania, USA and you can buy your conference pass here. There are some great keynote speakers this year including Rae Hoffman, Wil Reynolds & Dr Randal Pinkett.
As one of the world’s premier marketing optimisation conferences, eMetrics is certainly a wonderful event and London looks to be one of the best events to end 2013. It’s also worthwhile to take advantage of the weak UK currency and travel to London for the event. One point to remember is that you can often save a bit of money booking your conference tickets ahead of time but I have also got a discount coupon if you want to register online and use this “LOSTAGENCY13″ coupon code to save even more.
eMetrics Conference attendees will learn how to:
- Increase their marketing ROI via optimisation of campaigns, communications & content
- Improve your website visitors overall customer experience.
- Establish a marketing metrics baseline
- Correlate both your offline and online measurements
- Connect customer satisfaction data with customer behaviour data
- Change a corporate culture to embrace marketing experimentation
- Increase measurable value from your website, campaigns and communications
- Understand how to make the most of social media through metrics
- Improve the online customer experience
- Increase customer satisfaction and improve customer loyalty
Who is speaking at eMetrics 2013? eMetrics is known for attracting the highest level of experts and knowledge leaders in the markeitng industry, the eMetrics Summit explores the art and science of measurement, optimisation and analytics. As part of Data Driven Business week you will listen to the most comprehensive and forward thinking forums on tools, techniques and best practices to help optimise your marketing program.
- Ed Brocklebank – Senior Digital Analyst @ Havas Media
- Alex Brown – Digital Analyst @ AB Analytics
- Xavier Colomes – Senior Web Analyst @ Intuit UK
- James Cornwall – Digital Analytics Manager @ Shell
- Matthew Curry - Head of Ecommerce @ LH Group
- John D’Arcy – Managing Partner for Analytics @ Blue Hive
- Stefan Glaenzer – Founding Partner @ Passion Capital
- Doug Hall – Director of Analytics & Conversions @ Conversion Works
- John Lee – Senior Vice President of Vertical Markets @ Merkle
- Tim Leighton-Boyce – eCommerce Web Analytics & Customer Experience @ CxFocus
- Carmen Mardiros – Independent Analytics Practitioner @ Clear Clues
- Sanjay Mehra – AVP Analytics & CRM, Direct Business & Digital Marketing @ MetLife
- Peter O’Neill – Founder @ L3 Analytics
- Alexandra Paun – Game Analyst @ Wooga
- Barbara Pezzi – Director of Analytics & Search Optimisation @ Fairmont Raffles Hotels
- Aurelie Pols – Pan-European Privacy Specalist @ Mind Your Privacy
- Dave Rhee – Independent Consultant @ Influence Analytics
- Jabir Salam – Digital Marketing Strategist @ Stradva
- Craig Sullivan – Director of Optimisation @ RUSH Hair
- Daniel Waisberg – Analytics Advocate @ Google
- Jim Sterne – Founder @ eMetrics Marketing Optimization Summit
eMetrics Day 1 – Wednesday 23rd October 2013
- 930am > Multinational Analytics – A Different Kind of Numbers Game (James Cornwall & Jabir Salam)
- 11am > Actionable Analytics (Matthew Curry)
- 12pm > Drawing the Line on Privacy in the Technical, Ethical & Legal Sands (Aurelie Pols, Tim Leighton-Boyce)
- 2pm > Beyond Last Touch: Enterprise Attribution (John Lee, Sanjay Mehra)
- 2:45pm > Tag Management Gotcha (Ed Brocklebank, Doug Hall, Alex Brown)
- 4pm > Questions & Answers Time (Stefan Glaenzer)
- 5pm > Measuring Up – a Customer Negotiation (Jim Sterne)
eMetrics Day 2 – Thursday 24th October 2013
- 930am > A/B Testing – The Proven Appraoch from Wooga (Alexandra Paun)
- 11am > Formal Roundtable Discussion: First Admin You Have a Problem
- 12noon > Maximum Marketing Impact with £5k (Barbara Pezzi)
- 2pm > Making Lifecycle-Centered Analytics Viable for Smaller Business (Carmen Mardiros)
- 2:45pm > Three Months to Success (Xavier Colomes)
- 4pm > Confessions of a Data Geek (Craig Sullivan)
- 5pm > Wrap Stars Expert Panel (Jim Sterne, John D’Arcy, Dave Rhee)
If you want to save register for eMetrics London now with discount code LOSTAGENCY13
London once again ends 2013 with a bang offering a massive 2 day conference dedicated to helping business achieve maximum ROI from their online marketing campaigns, uplift sales from their site and supercharge their websites conversion rates. The conference is based around interactive sessions focused on conversions, live landing page tests, expert panel discussions, amazing networking opportunities and exhibitions from leading vendors.
The conference is being run as part of London’s Data Driven Business Week, and will feature alongside eMetrics Marketing Optimization Summit & Predictive Analytics World with over 2000 decision makers attending from around the globe.
Conference Discount & Registration
To ensure a high quality of speakers and presenters Conversion Conference has an advisory board that includes:
- Mike Potts – Elisa Interactive
- Rob Jackson – Conversion Thursday
- Doctor Karl Blanks – Conversion Rate Experts
- Stephen Pavlovich – Conversion Factory
- Paul Rouke – PRWD
- Michael Lykke Aagaard – ContentVerve.com
- Matt Althauser – Optimizely Europe
- Leigh Caldwell – Inon Pricing Advisers
- Matthew Clayton – Mixcloud
- Kerstin Exner – The Guardian
- Kevin Gibbons – BlueGlass UK
- Dave Gowans – Conversion Factory
- Marty A. Greif – SiteTuners
- Rob Jacson – Elisa Interactive
- Hammad Kahn – Entropii.com
- Joe Leech – cxpartners
- Gemma MacNaught – Conversion Factory
- Stuart McMillan – Schuh Limited
- Mat Morrison – Starcom MediaVest
- Charles Nicholls – SeeWhy
- Stephen Pavlovich – Conversion Factory
- Paul Postance – eCommerce Consultant
- Paul Rouke – PRWD
- Oliver Paton – Hotels.com
- Cliff Seal – Logos Creative & MusicGrid.me
- Craig Sullivan – @OptimiseOrDie
- Russell Sutton – Conversion Works
- Mathew Sweezey – ExactTarget
- Pete Taylor – The Student Room Group
- Catherine Toole – Sticky Content
- Peter Wailes – SEOgadget.com
- Susan Weinschenk - Weinschenk Institute, LLC
Conversion Conference Day 1 – Wednesday 23rd October 2013
- Keynote Speaker – Susan Weinschenk
- Featured Session “Psychology of Pricing” – Leigh Caldwell
- On target: right content, right person, right time… right now
- The dial won’t shift anymore: cultural transformation or death
- Designing a test – from hypothesis to result: how mature is your test design approach?
- Creating an optimization department
- You don‘t need to be Shakespeare, but you need to know what matters: copywriting for conversion
- 10 things to get right in ecommerce from homepage to confirmation
- Facebook‘s hidden conversion rate impact
- Featured Session: The Journey to Conversion – Charles Nicholls
- White hat, grey zones and black hat – where CRO hits the limit
Conversion Conference Day 2 – Thursday 24th October 2013
- Keynote: Conversion optimisation insights from big retailers – Paul Rouke
- Universal Analytics – digital intelligence beyond the web
- Mobile Conversion – it will make or break your business
- Mislead by the numbers – stats for conversion optimizers
- Cross device personalization
- That’s Irrational! Why Selling To The Logical Brain Won’t Get Results
- Going from one website to three and back to one: lessons learned from a responsive design project at Schuh.co.uk
- No one cares about your content (yet)!
- Tool Augmentation: 10 things you didn‘t know you can do with your CRO tools
- Live website and landing page review panel
Conversion Conference Pass Options
- Two Day Conversion Conference Pass (Access to Conversion Conference sessions and Expo Hall on 23rd October AND 24th October 2013)
- One Day Conversion Conference Pass (Access to Conversion Conference sessions and Expo Hall on 23rd October OR 24th October 2013)
- Combo Pass eMetrics (Access to Conversion Conference & eMetrics sessions + Expo Hall)
- Super Combo Pass (Access to eMetrics, Conversion Conference AND Predictive Analytics World sessions + Expo Hall)
- Exhibit Hall Only Pass (Access to Exhibition Hall Only – no conference sessions)
Conference Discount & Registration
etc Venues – 200 Aldersgate, St Paul’s, London, EC1A 4HD, United Kingdom etc venue contact number: +44 (0) 20 3011 0830
Nearby London Hotels: Book online and save
Conversion Conference Social Media Links
Follow them on twitter @ConvCon, and track the 2013 conversation with hashtag #ConvCon