The Lost Marketing Press blog was founded by David Iwanow with an aim to write marketing focused articles that are sometimes critical but always try and focus on explaining possible solutions they can implement. This blog was recently been rated as one of the top 100 blog’s by content marketing website Junta42, which is a wonderful honour.
Some of our many articles cover guidance on using a number of advanced marketing tools as part of a digital strategy. Where possible our articles focus on tips on how you can build quality traffic to your site, understand your current traffic patterns to improve conversion rates and help you protect your brand in the search results.
David regularly contributes articles for MarketingMag as one of their Guru Bloggers and has also written for Technorati for more technical and technology topics. He has also has co-authored “Google Advertising Tools 2nd Edition” for O’Reilly Media.
Showing our support of web analytics and expertise our director was one of the first consultants in Australia to sit the exam testing his knowledge of Google Analytics. He has passed the Google Analytics Individual Qualification (IQ) program, and is therefore a Google Analytics qualified.
To verify our GAIQ program certification please visit this link.
If you are not getting enough traffic through Google, we can examine google optimisation and how it maybe suitable for your business. The benefit of SEO is that it will increase your ranking in search results which will generate more traffic to your website and drive more sales leads to your business. We will work with you to beat your competitors through organic search optimisation campaigns and grow your business.
If you want traffic now, we can help you work to build a successful Google AdWords Campaign. This sponsored links advertising campaign will drive targeted traffic immediately to your site and provide instant leads. AdWords campaigns have the advantage that they can supply detailed web analytics reports about your campaigns. These reports are as close to live as possible and we can help you adjust the adwords campaign based on a number of preferences to suit your budget or target market. We can also track your competitors to ensure that your campaigns are adjusted to ensure that you remain ahead.
We also will help with analysis of the current visitors to your site using various web analytics packages. Which with our experience can provide rich data about your website traffic and help you focus on driving business.
We use a number of analytic packages such as Google Analytics to better understand your visitors, why they are visiting your site and what actions they are undertaking while there. We use the web analytic software to build customer profiles and change your web marketing to suit your visitors and get more qualified leads.
