Please click the image aboveWhile its wonderful to see a company like Bonobos running Facebook ads and also using Google Analytics campaign tagging on the URLs the issue is why wasn't the extra step taken to ensure the campaign would stop running on Monday the 21st June? It can happen that not all the campaign budget is spent so agencies continue the campaign at the request of the client or on their on behalf but if they took just 30 seconds to add in a new creative I wouldn't be writing this blog post.Google AdWordsJust a note that this is not specific to Bonobos or Facebook, a simple search on Google for "Father's Day" showed a number of ads for campaigns targeting the event. It is possible that some of these domains might be still running on Google Grant money but they still should be ensuring they are getting value for their clicks and donations for their organisations. It would be smarter to run a new campaign "Forget Father's Day?" you can still make it up to him with a donation!Disclosure: Facebook and Google offer a feature to stop campaigns on a certain date as shown below
Facebook Ads Campaign Settings
Adwords Campaign Management Settings
Time Required: 30-45 seconds estimated including login time
So this is a reminder that it's not really that hard to set up a campaign to run leading up to a specific event or day, but its even easier to stop that running once the day has passed and you won't waste your money communicating to your audience that you are out of touch and don't know what day of the week it is....