Yahoo has today rolled out an updated to their Buzz platform that put's it far ahead of Google Trends and Google Real-time and the usability places it in the grasp of being useful to everyone who is able to operate a mouse. I really love the potential power of the platform combined with its pure simplicity with huge vaults of almost real-time demographic data and is large enough that I can see what users in Queensland, Australia are looking putting it on par with many enterprise social media platforms.The platform is very much pitched around what celebrities get the most buzz but I see the platform has some very powerful features outside the paparazzi knowing who to stalk online for the next high of traffic to their fashion blogs. If you are involved in marketing or search you should be testing some of your primary keywords to see what insights you can learn and measure this against your Facebook fan page analytic data to gauge the variance in the data, but I can tell you damn it's cool!What it Yahoo Clues tells you
- what other popular queries relate to your term
- what is the previous search query before your term
- what is the next likely query after your term
What can I do with Top Trends?
This platform is very cool because it offers the ability to quickly filter through data to find most popular search queries and then drill down by time period, gender, age range, location and even category of interest. If you were a Melbourne based travel site looking for content ideas of what to write about you could see what are the current top search queries but also where you should considering buying PPC traffic or adding to your weekly email newsletter.
There are some limitations currently around the depth of categories but this will hopefully increase as more data is added to the platform, so best you look at using "trends" to find specific keywords or terms in more detail.
What can I do with Trends Analysis?
I have run two quick sample queries to show you if you were looking to understand the demographics of people who are searching for SEO online and even where you might be targeting your Facebook Ads you can do in an instant.See Yahoo Clues in Action!I did a video review of the platform and how you can use Top Trends & Trends Analysis for your keyword or article research, but also so you know more about your Facebook demographic before you start targeting them via Facebook Ads, please check it out below and then go and play with it for yourself.