From several previous posts we have discovered that a majority of traditional retailers don’t place as much effort into their online strategy as they do their shades of colour used on the logos or even the material used for corporate furniture….
So how does eToys managed rank #2 for the search term “toys” when Walmart struggles to rank #5. The basic analysis revolves around eToys is a keyword friendly domain and has always been associated with toys. This combined with around 20,000 links from 2,500 domains
- wallmart.com (200)
- wal-mart.com (302)
- Retaillink.at (200)
- Wallmartphoto.com (200)
So based on our initial analysis their appears to be several key areas where Walmart fail to be the 800 pound gorilla of the online retail world and may just need to sit back eat some humble pie and consider its strategy with some more thought. Only digital strategy takes more planning and requires a site wide view that matches with several elements of your online marketing and some companies still need work.