StumbleUpon Custom Tracking for Your Campaigns

Paid Discovery LogoIn a move that will take StumbleUpon from a trial platform for delivering traffic to your site or content maybe now a suitable alternative to Facebook Ads for business.  They have recently improved their account management platform so you can edit all your account URLs in a single page. They have improved the scalability of running multiple campaigns while controlling daily budgets but also smart enough to hide all URLs that don’t have an active campaign.

Account Management Made Easier: Introducing the Manage Page
Account Management Made Easier: Introducing the Manage Page

Last week StumbleUpon announced a move that will equip marketers with much better data so they are able to ensure their campaigns are leading them in the right direction with a move that allows marketers to tag their sponsored pages with custom tracking parameters. The new beta feature is being rolled out for all advertisers eventually but is initially just a beta program that requires you to complete a wait list request. The testing program will be progressively adding new advertisers into their Custom Tracking beta program on a weekly basis.

Omniture & Custom Tracking for Your Campaigns
Omniture & Custom Tracking for Your Campaigns

Their Custom Tracking feature is designed for all advertisers who are using web analytics solutions such as Google Analytics or Omniture and allows them to add a custom tracking parameter so you can track all your URLs in the way that works best for you.  You can choose to use StumbleUpon Paid Discovery with or without parameters so if you have any questions ping them on Twitter @PaidDiscovery and sign-up to their a beta wait list request.