Recently YouTube has shown the potential to offer multiple response options for advertisers interactive videos using the overlays linked to other videos.
Instead of trying to fight the move towards other platforms, Yahoo has moved to make integration easier for its 300+ million users.
Yahoo! Search Marketing brings the BIG BANG offer which offers a 3 month campaign to a maximum value of $150 FREE!
Networks fill screens with reality shows and encourage their audience to engage with user generated content to keep costs low, but what is sustainable support from Advertising?