Tag Archive for digital marketing

eMetrics Summit London

eMetrics Summit 2013As one of the world’s premier marketing optimisation conferences, eMetrics is certainly a wonderful event and London looks to be one of the best events to end 2013.  It’s also worthwhile to take advantage of the weak UK currency and travel to London for the event. One point to remember is that you can often save a bit of money booking your conference tickets ahead of time but I have also got a discount coupon if you want to register online and use this “LOSTAGENCY13″ coupon code to save even more.

eMetrics Conference attendees will learn how to:

  • Increase their marketing ROI via optimisation of campaigns, communications & content
  • Improve your website visitors overall customer experience.
  • Establish a marketing metrics baseline
  • Correlate both your offline and online measurements
  • Connect customer satisfaction data with customer behaviour data
  • Change a corporate culture to embrace marketing experimentation
  • Increase measurable value from your website, campaigns and communications
  • Understand how to make the most of social media through metrics
  • Improve the online customer experience
  • Increase customer satisfaction and improve customer loyalty

Who is speaking at eMetrics 2013? eMetrics is known for attracting the highest level of experts and knowledge leaders in the markeitng industry, the eMetrics Summit explores the art and science of measurement, optimisation and analytics. As part of Data Driven Business week you will listen to the most comprehensive and forward thinking forums on tools, techniques and best practices to help optimise your marketing program.

  • Ed Brocklebank – Senior Digital Analyst @ Havas Media
  • Alex Brown – Digital Analyst @ AB Analytics
  • Xavier Colomes – Senior Web Analyst @ Intuit UK
  • James Cornwall – Digital Analytics Manager @ Shell
  • Matthew Curry  – Head of Ecommerce @ LH Group
  • John D’Arcy – Managing Partner for Analytics @ Blue Hive
  • Stefan Glaenzer – Founding Partner @ Passion Capital
  • Doug Hall – Director of Analytics & Conversions @ Conversion Works
  • John Lee – Senior Vice President of Vertical Markets @ Merkle
  • Tim Leighton-Boyce – eCommerce Web Analytics & Customer Experience @ CxFocus
  • Carmen Mardiros – Independent Analytics Practitioner @ Clear Clues
  • Sanjay Mehra – AVP Analytics & CRM, Direct Business & Digital Marketing @ MetLife
  • Peter O’Neill – Founder @ L3 Analytics
  • Alexandra Paun – Game Analyst @ Wooga
  • Barbara Pezzi – Director of Analytics & Search Optimisation @ Fairmont Raffles Hotels
  • Aurelie Pols – Pan-European Privacy Specalist @ Mind Your Privacy
  • Dave Rhee – Independent Consultant @ Influence Analytics
  • Jabir Salam – Digital Marketing Strategist @ Stradva
  • Craig Sullivan – Director of Optimisation @ RUSH Hair
  • Daniel Waisberg – Analytics Advocate @ Google
  • Jim Sterne – Founder @ eMetrics Marketing Optimization Summit

eMetrics Day 1 – Wednesday 23rd October 2013

  • 930am > Multinational Analytics – A Different Kind of Numbers Game (James Cornwall & Jabir Salam)
  • 11am > Actionable Analytics (Matthew Curry)
  • 12pm > Drawing the Line on Privacy in the Technical, Ethical & Legal Sands (Aurelie Pols, Tim Leighton-Boyce)
  • 2pm > Beyond Last Touch: Enterprise Attribution (John Lee, Sanjay Mehra)
  • 2:45pm > Tag Management Gotcha (Ed Brocklebank, Doug Hall, Alex Brown)
  • 4pm > Questions & Answers Time (Stefan Glaenzer)
  • 5pm > Measuring Up – a Customer Negotiation (Jim Sterne)

eMetrics Day 2 – Thursday 24th October 2013

  • 930am > A/B Testing – The Proven Appraoch from Wooga (Alexandra Paun)
  • 11am > Formal Roundtable Discussion: First Admin You Have a Problem
  • 12noon > Maximum Marketing Impact with £5k (Barbara Pezzi)
  • 2pm > Making Lifecycle-Centered Analytics Viable for Smaller Business (Carmen Mardiros)
  • 2:45pm > Three Months to Success (Xavier Colomes)
  • 4pm > Confessions of a Data Geek (Craig Sullivan)
  • 5pm > Wrap Stars Expert Panel (Jim Sterne, John D’Arcy, Dave Rhee)
eMetrics London Location:
etc Venues – 200 Aldersgate, St Paul’s, London, EC1A 4HD, United Kingdom
etc venue contact number: +44 (0) 20 3011 0830
Nearby London Hotels: Book online and save

If you want to save register for eMetrics London now with discount code LOSTAGENCY13

Top 1% Influencer Marketing Campaigns

Kred LogoLinkedin launched one of it’s most successful viral campaigns but it seems that Kred actually started the ball rolling 2 weeks earlier with their Top 1%, Top 5% and Top 10% of influencers on Kred. Linkedin’s marketing campaign was far more successful with people generating Occupy movement parodies about being in the 99% that are not seen as important.

It seems that unlike Linkedin’s annual insights Kred is still announcing new members such as myself who just joined 4 days ago based on the email notification I got tonight. I think from a marketing perspective that this is might bring some game metrics into play to keep your elite status as just like Klout if you don’t tweet or share for a while your Klout score starts to drop.

The email is fairly simple and unlike Linkedin’s message it doesn’t disclose what number of accounts this data is based on but plays to narcissism as it gives you the ability to instantly share the news via Twitter or Facebook. It’s important for the idea to work that people actually do share the news but I’m surprised how many people are actually sharing the news based on a Twitter search.

kred

I think they have done a much better effort of ensure the message can be easily spread but some transparency around what is their audience size that I lead as an influencer?

So what does that mean?

Well unlike Linkedin’s simple metrics which was based on the top profiles viewed in 2012, it seems Kred’s metrics are based on a much wider set of social signals.  I’ve included my “Kredentials” below but not sure what is the difference is there between me and the top 5% or top 10% as I don’t think I have an amazing Kred score. It’s also interesting that unlike Linkedin anyone can easily compare other peoples Kredentials to understand how much they need to improve their score.

I have looked at the Tweets and made a rough calculation of what Global Kred score you need

  • Top 1% – Over 744
  • Top 5% – Over 669
  • Top 10% – Atleast 616
  • Other 90% – Below 616

Kredentials

So the question is do you think more platforms will be pushing the eliteness angle to ensure their members do the marketing for them? Which platform is the first to touch on the other side, so you are in the bottom 5% so please lift your game?

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