Last week StumbleUpon announced a move that will equip marketers with much better data so they are able to ensure their campaigns are leading them in the right direction with a move that allows marketers to tag their sponsored pages with custom tracking parameters. The new beta feature is being rolled out for all advertisers eventually but is initially just a beta program that requires you to complete a wait list request. The testing program will be progressively adding new advertisers into their Custom Tracking beta program on a weekly basis.Their Custom Tracking feature is designed for all advertisers who are using web analytics solutions such as Google Analytics or Omniture and allows them to add a custom tracking parameter so you can track all your URLs in the way that works best for you. You can choose to use StumbleUpon Paid Discovery with or without parameters so if you have any questions ping them on Twitter @PaidDiscovery and sign-up to their a beta wait list request.
Tag Archives: Google Analytics
- Flash (Web Apps)
- Acrobat (PDFs)
- Air (Desktop Apps)
- Australian Universities use of Web Analytics
- Australian TAFE Colleges use of Web Analytics
- Global Telecommunications Industries use of Web Analytics
- Global Automotive Industries use of Web Analytics
- A pivot table is an interactive table that provides a powerful tool for summarising large amounts of tabular data easily.
- Similar to a cross-tab table, the pivot table classifies numeric data in a list based on field selected.
- You can quickly summarise existing data from your web analytics account
- You can visualise visits, pages/visited, counts, avg time on site, % of new visits, bounce rate.
- You can then export this data to generate charts
- Visitor type
- Landing page
- Browser capabilities
- Network properties
- Pivot tables are interactive
- Pivot tables are dynamic
- Pivot tables update automatically with new data
All these navigational changes to you website can be tested using Website Optimiser to confirm and measure the increase in conversions. It is a shame if the Reverse Goal Path report vanishes and is not replaced with something that is bigger and better. The Google Analytics Blog also has a great recent post 60 seconds using Website Optimiser & Google Analytics together.
Google then moves to the next step in the cycle providing SME with the tools to create ads using their Display Ad Builder. This tool provides some standard and basic templates for creating some interactive ads it does not take the place of a marketing agency or a creative graphic designer. The Display Ad Builder tool makes the options for building ads to display on the content network quick and painless.The next step in the marketing cycle is the media planning and buying options for your campaign. Media buying is where Google uses its extensive user data to allow business to hyper-target specific media channels or networks. This does not take the place of specialist marketing agencies or media buying agencies that provide much more detail and you can benefit from their experience.The final step in the marketing cycle is optimising and tweaking your campaign to ensure the maximum return on investment. Google provides some of the industries leading technology which provides marketers the ability to optimise campaigns by offering a number of tools such as Google Analytics and Website Optimiser. These tools offer a number of advanced features that often require a web analytics specialist to setup and configure to ensure you get the most out of your data. Many digital agencies employ staff with experience setting up complex features such as tracking flash & video, ecommerce transactions and advanced tracking, so if you are unsure speak with them. Another option for small business is to buy a book to teach yourself more about Web Analytics.Google for Advertisers presents the campaign information in a fun colour coded timeline that allows for simple and quick navigation. Each part of the campaign process contains links to related Google product’s and a quick link for more detailed information.Overall the site does a wonderful job in organising all Google’s solutions, marketing products and up to date information in one location. It also has a great section where advertisers can stay in touch, with product news, help forums, email, webinars and blogs.While Google for Advertisers does help to educate business and marketers more about Google products and online marketing it does not replace the added value provided by Search Marketing Companies and Digital Advertising Agencies. Many marketing agencies have contacts and account managers within Google that assist them when they are planning, designing or launching your campaign. So if you find that your online strategy is not performing maybe its time to speak with your marketing agency and find out how they can help your business.So if you want to learn about Google for Advertisers before Google launches their new portal AgencyLand later this year.