High Resolution Maps of Flooded AreasIt's interesting that Near Maps were able to get live updated aerial photos of the flooded areas on the 13th January 2011 and around 5 times higher resolution than Google Maps so quickly. You can see below when you zoom in the extra detail possible that can help volunteers work out where the might be most needed. While the photos below don't show the full height of the flood waters it does allow for businesses and even insurers to remotely survey the damage to areas that are still underwater or not accessible due to other hazards. It would be great if Google Maps would be able to update their map tiles to show the impact of the disaster and increased the resolution of their photos as you can see how much better Near Map is, but that might just take a bit more time. There are also updates from Near Map twitter account that more maps showing more areas of Brisbane are soon going to be live with 2cm resolution of the flooded areas.Bing MapsSoul Solutions have also released a website that requires Silverlight plugin but allows you to overlay Brisbane City Council Flood predictions for Tuesday night, road closures as of 9am 12th January, along with river levels and NASA imagery of the flooded areas over Bing Maps. It is very interesting because you can also overlay the historical floods of 1893 and 1974 to see how the flooded areas were almost identical in much of the Brisbane area. The issue is that the road closure data is only really useful at a zoom level of 100kms so does not cover minor roads and only focuses outsideAreas Affected by Flood Related Road ClosuresTo understand how much of Australian infrastructure has been affected by the recent floods each of the purple spots below is a road closure due to flood waters, which will also continue to spread south into New South Wales as the weather pattern moves out of Queensland and towards Victoria.Impacted by Rising River LevelsThe impact of the scale of the flooding disaster is also shown in the impact on river levels shown below with the impact of flooding shown in the coloured legend. While much of the impact has been on the east coast of Australia it may not include every possible stream/creek that experienced flooding due to the weather pattern.Australian Rainfall MapIn a effort to provide more accurate information the Australian Government Bureau of Meteorology has offered an improved map shown below of the past 24 hours rainfall.Courier Mail Warned Us!You can see the scale of the impending disaster as predicted Flood Map for the whole of Brisbane that was expected to be inundated by the Tidal Surge but the potential disaster was actually highlighted back in a story they published 30th October 2009 that around 28,651 properties could be affected by such an event that happened this week in the "overland flow flood maps".Rezoning of Property NeededThere will have to be some reconsideration of zoning in the flood areas as a number of homes,businesses and structures will have to be demolished due to the damage from the flood waters and floating debris and there will be discussions needed on if all of these should be rebuilt or turned into parkland incase the event happens again.Global Economic ImpactAt the peak of the disaster upto 113,000 houses were without power but could have been far worse if the flood height exceeded the 1974 flood but it's predicted the flood will cut 1% of Australia's GDP growth and will impact the world's economy as the state of QLD produces half of the world's coking coal used in the production of steel. It is already likely the the spot prices of Coking coal will increase past the initial 9.4% as the true impact of the disaster is realised.Show Support for those affectedYou can join community Facebook pages like News Limited's QLD Floods page, signup to be an emergency volunteer, or donate to the QLD Premier's Flood Relief Appeal directly. One of the true leaders during the disaster was the Queensland Police Service who have the best source of information, contact details and information on the recovery and clean-up effort. Please always check the legitimacy of charities when donating to help flood victims in central and south east Queensland by visiting the Scam Watch website.
Tag Archives: google maps
- Public transport
- Big business (Best Buy/Barns & Nobel)
- Owner verified businesses
- Not yet verified by owner businesses
Google Maps continues to roll out new features relating to the real estate and travel sector, but the latest update doesn't appear to be mentioned on any Google product blog and cannot find out anything more from anywhere. We can assume this stage that this is a new Google Maps feature that has now been enabled on both Google.com.au and Google.com search results for local Hotels and shows just below the 10 pack. The interesting feature is that the type of hotels is customised to match the types of hotels popular for that particular city but it does not seem to be available for all locations at this stage and can be seen at the bottom of each image.
The secondary point around these quick links is that they launch a refined query which means that a majority of browsing that a user might have done through the top 10, may not be skipped as they go straight back to fresh results based on the extra point of data. The user experience does seem a little better and the ability to quickly filter results is going to appeal to users but is likely going to wreck the business models of any hotel not showing in the 10 box or atleast the top 4 results.
So the ramifications for your hotel seo campaign is that top 10 results may likely not be good enough as an increased amount of verticals such as Restaurants but it will likely expand to cover other verticals as Google finds by supplying keywords they can increase search refinements and get users picking the top results it offers, no matter if sponsored or organic. I have taken a number of screenshots and included a brief analysis about the auto generated short links and if they are even relevant.
Local Google Maps business results for Brisbane Hotels
New Google Maps geographic specific additional links to filter results for Brisbane Hotels, seems to be partially matched to key locations, but leaves out SouthBank and also fails to list Riverviews as a key selection criteria which is a selling point of many hotels.
5 star - Casino - Boutique - Luxury - 3 star Hotel near: Emporium - CBD - Queen St - Ann St - N Quay
Local Google Maps business results for Chicago Hotels
New Google Maps geographic specific additional links to filter results for Chicago Hotels, seems fairly standard and once again it leaves out a key feature of the Chicago to filter hotels by Lake views and not all searches may know that O'Hare is actually the airport name so may miss its intended audience for those who may have a flight into Chicago.
Boutique - Luxury - Suites - 5 star - 4 star Hotel near: Michigan Ave - Magnificent Mile - Ohare - Essex - Lincoln Park
Local Google Maps business results for Las Vegas Hotels
New Google Maps geographic specific additional links to filter results for Las Vegas Hotels, seems a little tailored to the location but could have made use of a Family, Non-smoking or Non-gambling filter, and the hotels near seem more of a paid placement for MGM Mirage as the Hotel locations feature mainly their Hotel properties but not the Strip as a filter. While a number of the locations maybe considered Las Vegas landmarks the exposure to their brands is a little generous and there is no disclosure if they are in fact paid Hotel links.
5 star - Casino - Luxury - Weddings - 4 star Hotel near: MGM - Luxor - Bellagio - Circus Circus - Downtown
Local Google Maps business results for Los Angeles Hotels
New Google Maps geographic specific additional links to filter results for Los Angeles Hotels is a little hit and miss as it also fails to feature one of the key aspects of LA being the Beachfront as a location to filter results. It also fails to allow filters by airport hotels or even popular tourism attractions such as Los Angeles theme parks like Universal Studios or DisneyLand which seems to miss an entire segment of the market who maybe looking to stay in Los Angeles.
Local Google Maps business results for London Hotels
New Google Maps geographic specific additional links to filter results for London Hotels is a little better but the locations featured seem to be mainly focused around transport and central locations, once again leaving out some of the key landmarks that tourists might want to book a hotel near. It also fails to list budget one of the key segments of the London hotel sector in the filter.
Local Google Maps business results for New York Hotels
New Google Maps geographic specific additional links to filter results for New York Hotels, seem to some of the better matched but still miss Wall Street as a location people may wish to stay near.
Local Google Maps business results for Sydney Hotels
New Google Maps geographic specific additional links to filter results for Sydney Hotels, also seem to pick transport hubs rather than popular tourist locations such as: The Opera House, The Rocks, Darling Harbour, Potts Point, Bondi Beach...
Local Google Maps business results for Washington DC Hotels
New Google Maps geographic specific additional links don't appear for the results Washington DC Hotels which makes it appear to be an early beta test and still not year fully rolled out across all Local Maps results.
Analysis: The new filters seem to be a smart way to display more information about hotels available and the direct navigation to refine the query with a single click will likely appeal to those searching for hotels, but the filters need to be vastly improved to better match the locations they show for. It also makes it that bit harder to those doing hotel seo campaigns as there is now 2 more lines of results that push the organic results down the page and may encourage users to refine their query faster lowering the value of head terms such as "Los Angeles Hotels"
- Retail Stores
- a method to deliver ad targeting and measuring tools over networks
- simultaneous ascending price auction to allocate advertising inventory to bidders
- video ad overlay advertisement creator
- wireless network-based location approximation
- an ability to generate and serve tiles in a digital mapping system
- an ability to claim real estate in a panoramic 3d map environment for advertising
There are already companies working out how they can use augmented reality and clicking on the above image will take you to 35 excellent examples of awesome real-life examples of how companies are testing and encouraging virtual worlds.The patent also appears to allow for the identification of features such as billboards or banners and replacing them with updated or new advertisements. But this presents the problem TV broadcasters have battled for years when overlaying stadium sponsors with their broadcast partners, who is entitled to be shown? Imagine if you can now buy dynamic billboards in StreetView or that old bus shelter with the last years ad can be updated to show your new campaign. There is also potential for guerrilla marketing where your competitors may buy sponsored placement outside your store or building.Not to be left out it seems that even Yahoo's Flickr is joining the augmented reality with a new patent that offers the ability to combine maps, photographs and notes with your captured photographs.So how many of these patents will be fully utilised or is it a race to see who can invent the most patents to protect any possible future developments by competitors?