TripAdvisor have launched a fictional Grand Budapest Hotel listing located in the fictional Republic of Zubrowka
Tag: hotel seo
So the travel industry has some of the thinest margins but why do they appear to be just buying traffic for the sake of it?
Some basic elements were ignored in their current MyCoke Rewards promotions which they are also using AdWords to buy traffic to increase its audience, but are their promotional partners getting a full benefit?
If your competitors are not shown in these new local search refinement links it is likely you will experience a massive traffic uplift from Google
This virtual place markers also seem to be a response to Everyscape who offer a similar virtual placement combined with Google Maps free service to businesses to have upto date photos of their store and interior.
The new maps results makes it that bit harder to those doing hotel seo campaigns as there is now 2 more lines of results that push the organic results down the page and may encourage users to refine their query faster lowering the value of head terms such as "New York Hotels"
So it is amazing that since we started researching this article 2 weeks ago it appears to have the same issues causing problems for them to attract any new guests.