It seems that soon EU regulators will stand up business and consumers in the first major probe into Google's dominant position in the online search market. It's interesting that the fact that Google's over 90% share of the search market hasn't attracted regulator attention earlier. The investigation was started after continual complaints by rivals that Google placed their own services higher in the search results in an attempt to shut them out of the market. The EU commission will also explore in more detail if Google also extended their anti-competitive practices to shutting out other computer and software vendors from the AdWords platform.The recent update to Google places will likely further compound the evidence that Google has been focused on preferential treatment of Google properties including Google Maps, YouTube, Google News or Google Images. All of which are heavily featured in the search results combined with a strongly expanding number of Google AdWords results slowly killing off any organic results leaving business no choice but to buy AdWords traffic.
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