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Conversion Conference London Keynotes

Posted on October 6, 2012 by

Conversion Conference

Conversion Conference 2012 has kicked things up a gear with the announcement of two amazing keynote speakers.  Running during Data Driven Business Week, Conversion Conference is focused on acceleration of online competitiveness through best practices, smarter adoption of web analytics and discovering better methods and technologies to provide detailed insights into your customers. Some of the other amazing conferences running that week include eMetrics Marketing Optimisation Summit and Predictive Analytics World.

Prof. Wolfgang HenselerThe opening keynote is run by Professor Wolfgang Henseler of Sensory-Minds who is a recognised expert of natural user interface design, usability and user experience.  He is also a consultant to Google & Microsoft on what you will see in the next generation of interface designs.  His keynote will examine challenges the role of applications in multi-touch computing and future dimensions in user experience.

Matthew Finlay, CEO of Rising Media responded about the keynote announcement “Professor Henseler is a global expert on customer and user-oriented e-business solutions as well as a user and brand experience specialist. He is creating the blueprint for the next generation of websites and as a result is in demand by global enterprises for his expertise in human-computer design.”

also adding that

“We are thrilled to have Professor Henseler open this year’s conference in what promises to be a very thought provoking keynote presentation.”

Nick HolzherrThe second keynote is being presented by Nick Holzherr of Whisk who has built a service to simplify the buying process for customers by converting recipes automatically into shopping lists within online supermarkets.

Matthew Finlay, CEO of Rising Media was quoted saying that “Nick is one of the UK’s most innovative young entrepreneurs and his new venture Whisk is set to change the way people do their food shopping online. The foundation for Whisk’s success lies the company’s focus on strategic conversion and delegates will see how this is being implemented in this exciting new business.”

Nathalie NahaiA final speaker Nathahlie Nahai of Web Psychologist has been added as a keynote speaker for Conversion Conference London.  Nathahlie is an award-winning speaker with a background in digital strategy and psychology and one of the leading voices in her frield to have both academic and hands-on experience in online persuasion.  Nathahlie is also a member of #OglivyChange that utilisies cognitive psychology, social psychology and behavioural economics to produce behaviour interventions in real life.

Conversion Conference 2012 Pass Options

  • Two Day Conversion Conference Pass (Access to Conversion Conference sessions and Expo Hall on 27th November AND 28th November)
  • One Day Conversion Conference Pass (Access to Conversion Conference sessions and Expo Hall on 27th November OR 28th November)
  • Combo Pass eMetrics (Access to Conversion Conference & eMetrics sessions + Expo Hall)
  • Super Combo Pass (Access to eMetrics, Conversion Conference AND Predictive Analytics World sessions + Expo Hall)
  • Exhibit Hall Only Pass (Access to Exhibition Hall Only – no conference sessions)

Conference Discount & Registration

Book early for London 2012 and save with our 15% Discount Code LOSTAGENCY12  and register for conference here
Conversion Conference Venue

Business Design Centre, Islington 52 Upper Street, London N1 0QH, United Kingdom Telephone: +44 (0) 20 7359 3535 Conversion Conference Social Media Links Follow them on twitter @ConvCon, and track the 2012 conversation with hashtag #ConvCon

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eMetrics Marketing Optimization Summit London

Posted on September 18, 2011 by

As one of the world’s premier marketing optimisation conferences, eMetrics is certainly a wonderful event and London looks to be one of the best events to end 2012.  It’s also worthwhile to take advantage of the weak UK currency and travel to London for the event. One point to remember is that you can often save a bit of money booking your conference tickets ahead of time but I have also got a discount coupon if you want to register online and use this “LOSTAGENCY12″ coupon code to save even more. eMetrics Conference attendees will learn how to:

  • Increase their marketing ROI via optimisation of campaigns, communications & content
  • Improve your website visitors overall customer experience.
  • Establish a marketing metrics baseline
  • Correlate both your offline and online measurements
  • Connect customer satisfaction data with customer behaviour data
  • Change a corporate culture to embrace marketing experimentation
  • Increase measurable value from your website, campaigns and communications
  • Understand how to make the most of social media through metrics
  • Improve the online customer experience
  • Increase customer satisfaction and improve customer loyalty

Who is speaking at eMetrics London? eMetrics is known for attracting the highest level of experts and knowledge leaders in the markeitng industry, the eMetrics Summit explores the art and science of measurement, optimisation and analytics. As part of Data Driven Business week you will listen to the most comprehensive and forward thinking forums on tools, techniques and best practices to help optimise your marketing program.

  • William Beckler – Director Of Innovation – Lastminute.Com
  • Nick Bell – Director Of Digital Products – News International
  • Michael Blastland – Author, The Tiger That Isn’t & Creator Of The Bbc Radio 4 Series, More Or Less
  • David Bomphrey – Head Of Digital Channels Customer Experience – Everything Everywhere Ltd
  • Vicky Brock – Owner – Highland Business Research
  • Brian Clifton – Author & Ceo – Advanced Web Metrics
  • Del Gearing – Global Digital Optimization And Tracking – American Express
  • Stephen Gilbert – Head Of Crm (Cmo) – Microsoft
  • Howard King – Senior Consultant – PWC
  • Deirdre Mcglashan – Head Of Digital, Global Clients – Aegis Media
  • Rob Mclaughlin – European Web Analytics Specialist – Canon Europe
  • Barbara Pezzi – Director Analytics & Search Optimization – Fairmont Raffles Hotels International
  • Nadim Razvi – Solution Director – Sap Store & Commercial Infrastructure
  • Simon Smith – Head Of Data And Analytics – News International
  • Jim Sterne – Founder – Emetrics Marketing Optimization Summit
  • Craig Sullivan – Group Ebusiness Customer Experience Manager – Belron

eMetrics Day 1 – Tuesday, 27th November, 2012

  • Keynote: Sterne Measures – Jim Sterne
  • By the Numbers – More or Less – Michael Blastland
  • Who’s Data is it Anyway? Online Privacy Marches On – Nick Bell & Vicky Brock
  • B2B eCommerce – Nadim Razvi
  • Analytics as a Consultant / Analytics as a Practitioner – Rob McLaughlin
  • One Size Does Not Fit All – Neil Mason
  • Meaning Based Marketing – Testing You Wish You Could Do Too – Craig Sullivan

eMetrics Day 2 – Wednesday, 28th November, 2012

  • Decision Making at Fairmont Raffles Hotel Group – Barbara Pezzi
  • Tag Management Panel – William Beckler, Del Gearing, Dierdre McGlashan, Simon Smith
  • The Omni-Channel, Single View of Customer Pipedream – Stephen Gilbert
  • Google Analytics: What it can and cannot do – Brian Clifton
  • Mobile Analytics – Same Needs, Different Data
  • Many Unhappy Returns – The Sale is Not the End of the (Bottom) Line – Howard King
  • UX, UI, WA and Digital Analytics Everywhere – David Bomphrey
eMetrics London Location: Business Design Centre Islington, 52 Upper Street,London N1 0QH, United Kingdom
eMetrics London Phone: +44 (0) 20 7359 3535
eMetrics London Hotel: Hilton London Islington, 53 Upper Street Islington, London N1 0UY

If you want to save register for eMetrics London now with discount code LOSTAGENCY12

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