As one of the world’s premier marketing optimisation conferences, eMetrics is certainly a wonderful event and London looks to be one of the best events to end 2012. It’s also worthwhile to take advantage of the weak UK currency and travel to London for the event. One point to remember is that you can often save a bit of money booking your conference tickets ahead of time but I have also got a discount coupon if you want to register online and use this “LOSTAGENCY12″ coupon code to save even more. eMetrics Conference attendees will learn how to:
- Increase their marketing ROI via optimisation of campaigns, communications & content
- Improve your website visitors overall customer experience.
- Establish a marketing metrics baseline
- Correlate both your offline and online measurements
- Connect customer satisfaction data with customer behaviour data
- Change a corporate culture to embrace marketing experimentation
- Increase measurable value from your website, campaigns and communications
- Understand how to make the most of social media through metrics
- Improve the online customer experience
- Increase customer satisfaction and improve customer loyalty
Who is speaking at eMetrics London? eMetrics is known for attracting the highest level of experts and knowledge leaders in the markeitng industry, the eMetrics Summit explores the art and science of measurement, optimisation and analytics. As part of Data Driven Business week you will listen to the most comprehensive and forward thinking forums on tools, techniques and best practices to help optimise your marketing program.
- William Beckler – Director Of Innovation – Lastminute.Com
- Nick Bell – Director Of Digital Products – News International
- Michael Blastland – Author, The Tiger That Isn’t & Creator Of The Bbc Radio 4 Series, More Or Less
- David Bomphrey – Head Of Digital Channels Customer Experience – Everything Everywhere Ltd
- Vicky Brock – Owner – Highland Business Research
- Brian Clifton – Author & Ceo – Advanced Web Metrics
- Del Gearing – Global Digital Optimization And Tracking – American Express
- Stephen Gilbert – Head Of Crm (Cmo) – Microsoft
- Howard King – Senior Consultant – PWC
- Deirdre Mcglashan – Head Of Digital, Global Clients – Aegis Media
- Rob Mclaughlin – European Web Analytics Specialist – Canon Europe
- Barbara Pezzi – Director Analytics & Search Optimization – Fairmont Raffles Hotels International
- Nadim Razvi – Solution Director – Sap Store & Commercial Infrastructure
- Simon Smith – Head Of Data And Analytics – News International
- Jim Sterne – Founder – Emetrics Marketing Optimization Summit
- Craig Sullivan – Group Ebusiness Customer Experience Manager – Belron
eMetrics Day 1 – Tuesday, 27th November, 2012
- Keynote: Sterne Measures – Jim Sterne
- By the Numbers – More or Less – Michael Blastland
- Who’s Data is it Anyway? Online Privacy Marches On – Nick Bell & Vicky Brock
- B2B eCommerce – Nadim Razvi
- Analytics as a Consultant / Analytics as a Practitioner – Rob McLaughlin
- One Size Does Not Fit All – Neil Mason
- Meaning Based Marketing – Testing You Wish You Could Do Too – Craig Sullivan
eMetrics Day 2 – Wednesday, 28th November, 2012
- Decision Making at Fairmont Raffles Hotel Group – Barbara Pezzi
- Tag Management Panel – William Beckler, Del Gearing, Dierdre McGlashan, Simon Smith
- The Omni-Channel, Single View of Customer Pipedream – Stephen Gilbert
- Google Analytics: What it can and cannot do – Brian Clifton
- Mobile Analytics – Same Needs, Different Data
- Many Unhappy Returns – The Sale is Not the End of the (Bottom) Line – Howard King
- UX, UI, WA and Digital Analytics Everywhere – David Bomphrey
