Twitter Media has rolled out a nice platform update in the last few days that offers a best practice guide for Newsrooms wanting to use twitter to report and publish...
So while the new feature is great for that sound bites for radio and bloggers its not yet got enough to replace journalists who can mold that sound bite to be used out of context if it will sell more papers.
Disney has in the past censored Michael Moore's "Fahrenheit 911" so will it tone down darker characters such as Wolverine?
Record audiences are expected by many in the media industry with extensive cross promotion across network 10 and even within its news broadcasts.
Networks fill screens with reality shows and encourage their audience to engage with user generated content to keep costs low, but what is sustainable support from Advertising?