If Puma was interested in getting this campaign viral, they should be using some of their social media assets. When I visited the location a few days ago they had hundreds of tourists taking photos but there was no real information as to what the event was about.
Tag: Public Relations
There was a very weak link between offline activities at Times Square, via PR channels and a complete miss on the online activities.
Apple today announced that Eric Schmidt, CEO of Google, is resigning from Apple’s Board of Directors
It seems that the Nike team has been working to ensure what could have been a small PR issue turns into a frontpage disaster story.