TJ Maxx has just thrown more fuel on the fire around the rumour that they were going to offer a $100 discount of iPads leading upto the annual US Black Friday sales which start this week.
Posts Tagged ‘viral marketing’
21 Nov
TJ Maxx benefits with iPad discount
Posted by David in link building, Public Relations. Tagged: Apple, black friday, conversion rates, ipad, maxxfinds, tj maxx, tjmaxx, viral campaigns, viral marketing. 1 Comment
16 Jun
Bavaria Beer free advertising with FIFA
Posted by David in marketing, news. Tagged: ambush marketing, baveria beer, beer marketing, fifa, fifa marketing, sports marketing, viral marketing, world cup 2010. 6 Comments
Based on the growing media coverage I would say congratulations for Bavaria Beer for taking a risk and getting more coverage than the actual match would have got otherwise.
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11 Jun
GM fails with Chevy
Posted by David in Public Relations. Tagged: chevrolet, chevy, fail, failed, failure, gm, pr, viral marketing. 10 Comments
Consumers don’t always want change especially when its forced on them for the benefit of marketing departments and not making the brand part of their lives…..
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26 Jun
Cummins Nitro wins 3rd Grand Prix @ Cannes
Posted by David in Social Media. Tagged: 2009, AdAge, Cannes, CumminsNitro, Grand Prix, marketing, Tourism Queensland, viral marketing. Leave a Comment
“Best Job in the World” campaign ended the campaign with media coverage of over $Us100 million from an initial campaign budget of $US1.2 million
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15 Apr
Youtube Dominos Gross-out
Posted by David in Public Relations. Tagged: dominos, pr campaign, video, viral marketing, youtube. 4 Comments
So is this still the correct response, when will companies acknowledge that once a video/story goes viral nothing can stop it quick enough.
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14 Apr
How to get viral marketing working
Posted by David in Social Media. Tagged: marketing, twitter, video, viral marketing. Leave a Comment
This is my reply to my post on MarketingMag regarding how to optimise video for seo and how to make the video work for you and not just look pretty. The most interesting thing about most of these viral videos, is that they were mostly spread through what we feel is old media, tv/radion, word [...]
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13 Apr
Skittles Twitter Campaign
Posted by David in Social Media. Tagged: marketing, Social Media, twitter, viral marketing. Leave a Comment
Skittles Campaign – Marketing Mag Blog covers this post in detail, this blog posts covers my overall review of the their campaign. Skittles.com has gone through the following social media in this campaign: Twitter, Facebook, Wikipedia, Youtube, Flickr The interesting thing is that the campaign has seemed to have lost some strength as its recent [...]
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23 Jan
Reply to Post about Ponytail men
Posted by David in Social Media. Tagged: pr stunts, viral marketing, youtube. Leave a Comment
The post from Tim Longhurst, he talks about his experience with Pony-Tail people and his views of viral campaigns. He is offered a paid gig to speak with the agency about the Coke Zero campaign but turns it down on principal. This is my reply to his article article originally posted on his blog. I [...]
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