Tag Archive for Web Analytics

Interview with Oliver Paton about Conversion Conference

Oliver Paton

The next speaker to be interviewed as part of the series leading up to Conversion Conference London 2013 is Oliver Paton who was a Senior Web Analyst with Hotels.com. Oliver has worked in digital media for over 7 years in both agency and client environments and grew Hotels.com testing program from 5 tests a month to over 20 tests a month.  He is now transitioning his role with Hotels.com to a web analytics consultant with the Accenture Digital team.

Oliver will be presenting his Conversion Conference session “Optimizing Your Optimization” during track 2 on day 1 from 2pm.

  1. Is business ready for the mass of data that universal analytics produces when exploring what could be optimised/tested further? Universal analytics is the first step towards what is the Holy Grail in optimisation testing… The possibility of targeting users across multiple devices and channels, and delivering the same treatments to users across these devices and channels. Being able to measure across these channels and devices is the first step. Then the ability to stitch data in real time in order to segment users to serve experiences that are relevant to them. I don’t think many companies have perfected this, mainly because in most cases it requires the user to be identified in a unique manner. In most cases this requires them to be logged in.
  2. Also Is real-time conversion optimisation always possible as part of continuous revenue improvement? Real time conversion optimisation is always possible, but depends on what testing solution you are using. In some cases it may require development work in order to take final solutions into code. In some cases if an optimisation idea is simple, it can be done in the testing tool, but some features that require back end development will always be dependant on development teams and hence developement backlog. When a company is completely engaged in optimisation practices, this becoes a lot easier. There has to eb a focus on making sure that developement teams are working in a way that allows optimisation teams to be involved in the work flow processes.
  3. Do you feel that analytics platforms are getting better for tracking & analysis of offline conversions? I think this is purely down to the implementation. If it is set up correctly, then it is always possible to track offline conversions. As analytics packages get better, then it makes it easier to implement these solutions as opposed to having to find a hacky way of getting the data inot the package. If you are passing all your Web analytics data into a database, then it is likely that the offline orders will be there anyway, making the value of having those conversions in the web analytics package fairly low value when the data is all in one place already. I am a strong believer in web analytics data being passed into a database anyway, as it is valuable for BI, and more useful in that format.
  4. Do you think people rely on attribution modelling in analytics software too much now to develop their own? I think that ad server attribution modelling and analytics attribution modelling are improving to the point that investing in development of a new tool might be going a bit far. I think that the real value will be when people start conducting fair tests on their models.
  5. How do you think the US/Asia sees the EU’s strict data protection directive? Will they follow the EU’s lead? I would hope that they don’t follow suit. Advertising and the ability to track users has made the internet what it is to this day. Advertising paid for the internet. I understand that companies should respect people’s privacy, but the data protection directive, and the hype around it has the potential to create paranoia in the general public when in reality MOST data collected is anonymous and used at an aggregate level.
  6. It’s been a year since the EU cookie law, do you think business adapted well to the change? I think that some companies have taken it to heart and done what has been asked. I have also seen companies simply ignore the directive in a “see what happens if we do nothing” approach. I have also tested a solution in an A/B test and seen negative conversion as a result of notifying users that cookies are used. I wonder how the IAB and all other governing bodies feel about companies losing out on revenue to implement these solutions.
  7. How do you deal with a global platform and conversion optimisation with multiple languages? In many cases I have tested in English only, and then if the test is a winner, then it is moved out to other languages. In tests test’s that have to work everywhere I tend to refer to a lookup table in order to find the translation of the copy to be changed. Sitespect are working on the ability to upload tables into the system in order to do exactly that. In other JS based tools, it has to be coded into the page.
  8. When do you know it’s time to let go of a proposed test when you get pushback? Interesting question! I will be covering this in my presentation. I think it is time to let go where there is a justifiable reason for the test not to happen. This generally only tends to be when the test has been run before. This is where tracking or past test is highly important. Creating a test results library is highly valuable.
  9. What stakeholders do you need to get onside early in a optimisation project? I would tend to say, start at the top. Engagement from senior management, and communication from then about optimisation is highly valuable. This is sometimes tricky as they can the quite far away from the coal face when it comes to optimisation. After this, it is always good to have some developers in your back pocket to help complete the build of test variants.
  10. Do you consider the impact on lifetime value of a customer when evaluating conversion optimisation? Only if we suspect that it may have an effect. When I was working for hotels.com we were testing a compare tool feature. When turning it off, we knew that some users might have items saved in their tool. In this case we would only stop new users from being exposed to this variant, and users who had been assigned to the test variant in the test period would remain seeing the compare tool. In other cases we have looked back at test to review latent conversions for users that have come back and purchased. In most cases I have not seen a difference. Going into the longer term, I feel that something that improves conversion in the short term is probably unlikely to affect customer loyalty more than simple after sales care.
  11. What is one vertical that you think always leads conversion optimisation? After working for Expedia for 3 years, and having spent a lot of time looking at competitor’s, I would say that travel do very well, although I know that gambling sites also test a lot. If we looked at a correlation between number of tests and online revenue it would correlate quite strongly…. as it should. Testing is really a due diligence in the modern website development model. With so much money invested, and so much money at stake, it seems dangerous to leave the front end untested. Also, increases in conversion help justify more budget on web development and paid media to drive traffic.
  12. What’s some new software/tools that you think people should consider trialing or exploring? Sitespect. In my opinion Sitespect offers so much flexibility for your site, and allows you to change anything and everything on the fly. We have been in a product governance meeting at lunch, and then had a test running by 1pm based on the ideas expressed in that meeting. That’s under an hour from blue sky thought to test start. Because it uses regex, it is also very web analyst friendly.
  13. What is the main points that you want people to get from your presentation? I am hoping that people will take a step back from their optimisation processes and look at how they operate, and recognise how they can improve the process and work better with the rest of the teams within their organisation to get more from their conversion optimisation program.
  14. What are some of the other sessions/speakers at Conversion Conference that you are looking to see? Are there any other Data Driven Business Week conferences or sessions you are looking forward to seeing? Paul Rourke was a big influence last year on our optimisation programme at hotels.com. This was partially because he was talking about booking.com, but also because he influenced us into thinking about conversion tests by theme in terms of what concept of influence the test used. This helped us prioritise tests and make sure that successful test themes are tried out across the site as opposed to in just one place.
  15. Where can people find and engage with you online? Linkedin and @Ollypaton

Thank you Oliver for your time in answering these questions.  If you want to catch Oliver speak and save ££££ on tickets for Conversion Conference London you can use our discount code LOSTAGENCY13 and you can register and find out more here.

Interview with @JimSterne about eMetrics London 2013

jimsterneIn preparation heading into eMetrics London I reached out Jim Sterne the founder of the conference to quiz him on some questions about what is happening in the industry.  I had some points that I had thought he would have some balanced views on, so he was kind enough to dedicate some of his busy schedule into answering some of these questions and some about the upcoming eMetrics London 2013 event.

  1. What do you see as the biggest problem facing analysts? Implementation, Accuracy or Resources? The biggest problem facing analysts is their inability to garner sufficient appreciation in the executive halls to secure the resources they need to solve the rest of their problems. There is a serious need for analysts to learn communication skills. With this much value on offer, knowing how to communicate that value is paramount.
  2. What is one new tool/platform that has peaked your interest lately that people should consider exploring? I tend to look out over the horizon at things not quite ready for prime time, that people should be thinking about. At the moment, I am intrigued by AboutTheData.com. Acxiom is invited the public to review the data they have about individuals that is used for advertising targeting. This is not a tool or a platform, but a marketing strategy in transparency. This is the beginning of the customer and the enterprise negotiating with data for value. Should prove interesting.
  3. Are you still excited about big data? What is the next big thing you see for analytics? I am so very over the hype about Big Data being a lot of hype. Yes, we have reached the peak of inflated expectations but I think the trough of disillusionment is going to be a lot shallower than expected before the slope of enlightenment kicks in. Mostly because it’s no longer about the tools. The next Thing for analytics is learning how drive… and going far.
  4. Do you agree resource limitations have meant AB testing has replaced mutli-variant testing? I think that is company and even department specific. There is no reason to dive into multi-variant testing if you are still reaping the rewards of A/B testing. On the other hand, there is no reason to ignore it either.
  5. Is business ready for the mass of data that real-time analytics produces? This too is a horses for courses question. Some businesses thrive on real (-ish) time data and others never will. But eventually enough big companies step up to the challenge and start delivering value on the promise. At that point, real-time becomes a competitive advantage and everybody will jump on the train as it’s leaving the station.
  6. Do you think people rely on attribution modelling in analytics software too much now to develop their own? Attribution models built into analytics tools are there as templates, not as solutions. They are suggestions designed as the starting point. Rigorous testing and evaluation will deliver results that point to the most valuable models. Relying on pre-packaged models without thought is like relying on frozen dinners without ever cooking your own. It’s possible but it’s not healthy.
  7. How do you think the US/Asia sees the EU’s strict data protection directive? Will they follow the EU’s lead? There is such a cultural divide between the US and the EU on this issue that the US might follow, but it will take years and only happen when there are serious, egregious and harmful breaches of security. Until then, the boy is crying wolf with no impact. The EU has experienced the misuse of data first-hand and with deadly results. The US is shocked and appalled by what we’re learning about the NSA but until there is actual harm done, the populace will remain complacent and the economic engines of data gathering, storing and reselling will drown out the sound of protesters.
  8. It’s been a year since the EU cookie law, do you think business adapted well to the change? Very hard to say from California. The view isn’t very good from here.
  9. For the past 10 years eMetrics has taken you around the world what’s your favourite city for attendees? London! OK, maybe it’s just because I have always loved London. I find the audiences are energized differently at different times rather than different locations. After a few years in Sydney where I had the feeling the audience was curious rather than interested, I got the distinct feeling that they were fully engaged in 2013. San Francisco has the most people who are wild-eyed about the possibilities and Boston has a very low tolerance for arm-waving, supposition and “someday-you’ll-be-able-to”. London has the most demand for practical examples of real world problems solved in a resource-sensitive ways. There’s an admiration for the technology bit without the slavish fondling found in so many other cities.
  10. What makes London a great city for attending eMetrics? London has the most vibrant audience due to proximity. People come from all over for eMetrics in San Francisco and Berlin and Boston. But when you meet somebody at the London eMetrics Summit, you are very likely to meet up with them again in the weeks and months to follow because you’re in the same town. London shares the same energy as San Francisco and the events of the day easily become the events of the night… every night.
  11. If people want to mix more outside of eMetrics what are some meetup/industry groups you would recommend them checking out? Jim offered these 4 Digitial Analytics Association, Measure Camp, Web Analytics Demystified, and Yahoo Web Analytics Groups.
  12. What is the main ideas/points that you hope people to get from attending your conference? Oh, I could write a book! The numbers are for projecting and analyzing and not for bookkeeping. Don’t let your managers keep you in a corner generating reports… get out there and derive some insights and express your data-informed opinions proudly. Help your organization achieve its goals with useful data. Embrace new data streams but don’t get blinded by all the shiny stuff. Do useful work. If it’s not done in the service of earn more, spend less and make customers happier then you are spinning your wheels and will lose your funding.
  13. What are some of the other sessions/speakers at eMetrics London 2013 that you are looking to see? I must admit that I am looking forward to ALL of them and for good reason: I picked them! OK – truth be told, this agenda was put together by the inimitable Peter O’Neill who has a very sensitive finger on the pulse of digital analytics in London. There are some returning speakers whom I simply love and want to see again, but I am fascinated by those who are new to me.
  14. Are there any other Data Driven Business Week conferences or sessions you are looking forward to seeing? Would that there were time to see them all!
  15. Also what social profiles do you want me to link to if people want to follow/engage with you online? Twitter, Google+

Thanks Jim for your time in answering these questions.  If you want to catch Jim speak and save ££££ on tickets for eMetrics London you can use our discount code LOSTAGENCY13 and you can register and find out more here.

Conversion Conference London Keynotes

Conversion Conference

Conversion Conference 2012 has kicked things up a gear with the announcement of two amazing keynote speakers.  Running during Data Driven Business Week, Conversion Conference is focused on acceleration of online competitiveness through best practices, smarter adoption of web analytics and discovering better methods and technologies to provide detailed insights into your customers. Some of the other amazing conferences running that week include eMetrics Marketing Optimisation Summit and Predictive Analytics World.

Prof. Wolfgang HenselerThe opening keynote is run by Professor Wolfgang Henseler of Sensory-Minds who is a recognised expert of natural user interface design, usability and user experience.  He is also a consultant to Google & Microsoft on what you will see in the next generation of interface designs.  His keynote will examine challenges the role of applications in multi-touch computing and future dimensions in user experience.

Matthew Finlay, CEO of Rising Media responded about the keynote announcement “Professor Henseler is a global expert on customer and user-oriented e-business solutions as well as a user and brand experience specialist. He is creating the blueprint for the next generation of websites and as a result is in demand by global enterprises for his expertise in human-computer design.

also adding that

We are thrilled to have Professor Henseler open this year’s conference in what promises to be a very thought provoking keynote presentation.

Nick HolzherrThe second keynote is being presented by Nick Holzherr of Whisk who has built a service to simplify the buying process for customers by converting recipes automatically into shopping lists within online supermarkets.

Matthew Finlay, CEO of Rising Media was quoted saying that “Nick is one of the UK’s most innovative young entrepreneurs and his new venture Whisk is set to change the way people do their food shopping online. The foundation for Whisk’s success lies the company’s focus on strategic conversion and delegates will see how this is being implemented in this exciting new business.

Nathalie NahaiA final speaker Nathahlie Nahai of Web Psychologist has been added as a keynote speaker for Conversion Conference London.  Nathahlie is an award-winning speaker with a background in digital strategy and psychology and one of the leading voices in her frield to have both academic and hands-on experience in online persuasion.  Nathahlie is also a member of #OglivyChange that utilisies cognitive psychology, social psychology and behavioural economics to produce behaviour interventions in real life.

Conversion Conference 2012 Pass Options

  • Two Day Conversion Conference Pass (Access to Conversion Conference sessions and Expo Hall on 27th November AND 28th November)
  • One Day Conversion Conference Pass (Access to Conversion Conference sessions and Expo Hall on 27th November OR 28th November)
  • Combo Pass eMetrics (Access to Conversion Conference & eMetrics sessions + Expo Hall)
  • Super Combo Pass (Access to eMetrics, Conversion Conference AND Predictive Analytics World sessions + Expo Hall)
  • Exhibit Hall Only Pass (Access to Exhibition Hall Only – no conference sessions)

Conference Discount & Registration

Book early for London 2012 and save with our 15% Discount Code LOSTAGENCY12  and register for conference here
Conversion Conference Venue

Business Design Centre, Islington 52 Upper Street, London N1 0QH, United Kingdom Telephone: +44 (0) 20 7359 3535 Conversion Conference Social Media Links Follow them on twitter @ConvCon, and track the 2012 conversation with hashtag #ConvCon

StumbleUpon Custom Tracking for Your Campaigns

Paid Discovery LogoIn a move that will take StumbleUpon from a trial platform for delivering traffic to your site or content maybe now a suitable alternative to Facebook Ads for business.  They have recently improved their account management platform so you can edit all your account URLs in a single page. They have improved the scalability of running multiple campaigns while controlling daily budgets but also smart enough to hide all URLs that don’t have an active campaign.

Account Management Made Easier: Introducing the Manage Page

Account Management Made Easier: Introducing the Manage Page

Last week StumbleUpon announced a move that will equip marketers with much better data so they are able to ensure their campaigns are leading them in the right direction with a move that allows marketers to tag their sponsored pages with custom tracking parameters. The new beta feature is being rolled out for all advertisers eventually but is initially just a beta program that requires you to complete a wait list request. The testing program will be progressively adding new advertisers into their Custom Tracking beta program on a weekly basis.

Omniture & Custom Tracking for Your Campaigns

Omniture & Custom Tracking for Your Campaigns

Their Custom Tracking feature is designed for all advertisers who are using web analytics solutions such as Google Analytics or Omniture and allows them to add a custom tracking parameter so you can track all your URLs in the way that works best for you.  You can choose to use StumbleUpon Paid Discovery with or without parameters so if you have any questions ping them on Twitter @PaidDiscovery and sign-up to their a beta wait list request.

Webtrends integrates with Marin Software

Webtrends has been fairly aggressively trying to catch up to its competitors through a number of purchase Transpond (Social Mobile Marketer), Widemile (Testing & Optimising) and ClickShift (Ad Optimisation) and the partnership with Marin Software could easily develop into an acquisition. Webtrends is now the only enterprise level web analytics platform that is still privately owned and not part of a bigger software company but its clear that sooner or later it will either have to merge or be bought out.
MediaPost has reported Webtrends & Marin Software have signed a license agreement which also involves the integration of their technology platforms.  The move is smart as it allows companies to link the entire campaign metrics similar to Overdrive’s Social Eye social media ROI dashboard.
The benefit is that companies can analyse website traffic via webtrends analytics platform to measure campaign performance and goals/revenues and adjust the paid campaigns through their Webtrends Ads which is now powered by Marin Software to improve or optimise their traffic.  The benefit for those using Marin Software is they can now collect details on organic traffic to source new keywords for SEM campaigns and measure its impact on brand awareness for a particular product or service, similar to Google Campaign Insights.
Facebook Integrations
Webtrends announced one of the first analytics solutions for Facebook fan activity and interactions that happens inside Facebook on custom tabs , Facebook apps and shares back in March 2010. Also just recently Marin Software had announced their bid management platform now allows for managing Facebook ads, but has layered over the ability to use algorithmic bidding, advanced audience segmentation and ad testing/rotation features.  The companies are working along very close paths and by using API integration it is easier to pass data between platforms and reduces incorrect decisions made based on poorly aligned data that previously processed manually to find patterns.
Benefits in buying ads?
The benefits of being able to successfully purchase advertising space on Facebook with a pure focus on measurable campaign objectives and optimise the campaign to deliver the most sales or leads does offer an strong incentive for more agencies to examine their platform.  The obvious other benefits is the time saved in reporting and analysis which allows for larger and more complex campaigns to be run more efficient with less cost and decreased wasted spend.
Google Analytics Competitor?
It moves their technology platform closer to a true competitor for Google Analytics which has continued to integrate with DoubleClick and AdWords.  While the recent updates to Microsoft adCenter do improve the market place for advertisers it doesn’t integrate as well as this agreement.  It will be likely that a number of technology companies will be looking at either increasing their purchases of smaller players or examining how much a bid for the two companies would cost. Webtrends has continued to remain a niche player with only around 1,000 clients or around 1.74% of all web analytics installs compared to Google Analytics 48.9% of the market.
analytics marketshare
Who would buy the combined Webtrends/Marin Software company?
It would be a smart move for one of the search networks such as Microsoft adCenter, AOL or even ASK to buy the two companies as it will finally allow for a real competitor to emerge to Google Analytics.  The a smarter purchase of Webtrends/Marin Software would be by one of the two leading social media platforms that are trying to show their investors they have a solid business model for earning revenue and their ad network is more than just an experiment for advertisers.  If Twitter or Facebook purchased the combined Webtrends/Marin Software company it would allow for them to expand their Ad network and rapidly scale their value to advertisers.
The dark horse in the market is Apple, which based on Google’s purchase of Urchin which forms the base of their web analytics it would possibly approved by the FTC and European competition watchdogs who want more than one powerful player in the market.  IBM would likely be locked out of any more purchases in the analytics space due to its recent consumption of two of Webtrends biggest competitors.
Webtrends competitors purchased
  • Unica was purchased by IBM on the 13th August 2010
  • Coremetrics was purchased by IBM on 15th June 2010
  • Omniture was purchase by Adobe on 15th September 2009
  • Urchin Software was acquired by Goolge on 29th March 2005
The upgrade has begun with existing accounts and any new advertisers will have to wait until October 2010 to start using Webtrends Ads for their digital campaigns.  It will be interesting to see what competitors such as Kenshoo, Efficient Frontier or Acquisio might be doing over the next few weeks to counter this technology marriage. I say the analytics market needs some more consolidation and plenty of more agreements to share API access and cross platform integrations would be welcomed by most advertisers and agencies.

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Facebook Insights Update

Facebook LogoFacebook has drastically improved their insights platform for businesses using Facebook Fanpages, starting with a top level dashboard view that allows for a top level view across all the Fanpages that you manage.  The biggest change you will notice that the platform has dropped the reference to “fans” and replaced them with “users”, and they now offer a standard monthly or daily view for insights.  You cannot currently adjust the date range shown or cannot seek weekly stats which would be more useful than days as they are less prone to erratic spikes.

Facebook Pages Insights

You can also see that Facebook has also starting offering Insights for your domain, which starts to build the platform for a more detailed understanding about Facebook’s value to your website traffic and can deliver results and detail not available in most other web analytics tools. The information and insight will likely not be as detailed as java script based tracking scripts but it is a sign of where Facebook might be taking its platform, so Google Analytics stay tuned….

Facebook insights for your domain

The tracking authorisation works similar to Google Webmaster Tools or Bing Webmaster Tools, by using a simple META tag added to your site, individual page, application or potentially your personal profile page.  It can be linked to your personal account or your Fanpage as I have done above.  The code was just added today so as you can see from the screenshot below no data has yet been captured and it will take up to 24 hours to process and display.

Repeated point its not real-time

The insight data is still not real-time which may present some issues for larger advertisers who have to rely on real time data to feed back to decision makers.  The Facebook insights data is aggregated on a daily basis and is usually made available within 24 hours after a full day has been completed.

Insights for your domain data

Facebook insights for your domain
The new insights for your domain, offers some great insights for any URL on your domain including sharing and demographics.  The daily activity report shows all the sharing and likes of all the pages on your domain including feedback per share and reshare rates. The demographic information provides gender and age details and can also provide geographic and language data to supplement other solutions such as Google Analytics that doesn’t provide such demographics on your website visitors.
Previous Facebook insights for Fanpages
The old platform didn’t come close to even the most basic web analytics product and was often regarded as the weak point when trying to use the internal Facebook platform for campaign analysis instead of paid solutions such as webtrends that offered some more detailed reporting. The benefit of the old version allowed for you to select particular date ranges and the page loaded quickly, the new update seems to fail in these areas.
Old Facebook Insights
New Facebook insights for Fanpages
The new platform does seem to match the look and feel of the continuously updated Facebook interface and brings a lot more of the bells and whistles that clients and agencies expect of any hosted analytics product.  The graphs offer mouse over for more detail on a specific day show but doesn’t yet allow for filtering by geographic or demographic information which would be more attractive for larger campaigns.
New Facebook insightsFacebook Reporting
The new Facebook insights offers initially 2 breakdowns for visitors by users and interactions, with what looks like room for more reports in future updates to the platform. The mouse-over feature shown below allows for a daily breakdown of any graphs show, but would be great if you could select and drag for an extended period of time such as the last 7 days.  The simplicity is obviously designed for self-managed campaigns, but it would be great if they could offer an advanced feature that could be customised to suit reporting for a particular fanpage.
Insights mouseover
Facebook Reporting – Users
The user report offers some great insights into your Fanpage, the first part covers daily active users.  The daily active users offers a great breakdown to see the current engagement with your Fanpage, along with the key sources of daily users shown here by page visitors and post viewers.
Facebook Active Users
Facebook Reporting – Users
The total likes is a good guide for how the fan base is growing for your page along with the number of users who have hidden your page updates from their news feed.  There is also the ability to show daily likes or total likes over the past period of time that Facebook decides, you cannot adjust the total time guidance and you can see here that its around 6-7 weeks which is far shorter than the total time the page existed.
Facebook New Likes Total
The like sources details where the common places that users decide to “like” your page, and some of the many Facebook fan sources are:
  • Application Directory
  • Applications Dashboard – Friends’ Applications (labeled section)
  • Applications Dashboard – Friends’ Recent Activity (labeled section
  • Applications Dashboard – Your Applications (labeled section)
  • Bookmark (Application bookmark)
  • Games Dashboard – Friends’ Games (labeled section)
  • Games Dashboard – Friends’ Recent Activity (labeled section)
  • Games Dashboard – Your Games (labeled section)
  • Stream (News Feed)
  • Suggestions (Facebook suggestions to users)
  • Requests (User to user suggestion)
  • Search (Facebook search bar at the top of the page)
  • Application Tab
  • Fan Page (Like button at top of fan page)
  • User Profile Page (Fan links from another users’ profile page)
  • Fan Box (“Like Box” social plugin)
  • Ads (Facebook advertising)
Facebook Reporting – Users
The demographic information has being increasingly important as Facebook passes 500,000,000 friends who have to provide some basic demographic information.  Using this report you can begin to understand some more details and background of your fanbase.  You cannot filter or sort the demographics by date period, geographic or user interaction at this stage but it might be possible using paid web analytics platforms.
Facebook Gender & Age
Facebook Reporting – Users
The country/cities/language detail is not anything ground breaking but it can be important to just the success of an international campaign or seek to limit access if it is only a national or local campaign.
Facebook Countries
Facebook Reporting – Users
The activity is one of the more useful report elements as it breaks down the users tab views and any external referrers that provided extra visitors to your fanpage.
Facebook User Activity
Facebook Reporting – Users
While Facebook is a platform for sharing media, some of the consumption rates drop sharply so fresh and relevant content should be added but also some video/media platforms don’t appear to offer the same level of data to Facebook relating to your fanpage.
Facebook user media consumption
Facebook Reporting – Interactions
The daily story feedback is a great report for providing guidance around did a particular behaviour such as overposting/oversharing lead to unsubscriptions. You can now quickly compare the daily story feedback against the most recent posts shown below.
Facebook user interactions
Facebook Reporting – Interactions
The reporting dashboard now includes recent posts, when they were posted, how many impressions they gathered and was there any feedback from the users. Again the ability to filter out geographic or demographic information would prove useful for campaigns that have very specific metrics or goals, and also for larger Fanpages who may have dozens or posts each day.
Facebook Recent Posts
Facebook Reporting – Interactions
The final part of the new reporting dashboard shows detail on how the page has been mentioned, discussions started, reviews given, and posts made to the page wall.  It is interesting that it offers media detail on video posts but does not include links or images posted to the page.  This extra media page data would be quite helpful as Facebook has been known to break Bit.ly links and other longer urls, and some pages are very heavily focused on sharing links to external content.
Facebook Page ActivityFacebook insights update reviewed
Overall its a very pleasant update to their insights dashboard but requires a fair few more enhancements to bring the platform closer to agency/enterprise ready until then people are going to continue to explore Bid Management platforms, paid Web Analytics software, exporting via Graph APIs or scraping report data by crawling the site.  The other great feature that is left out is the ability to generate an export of the data via CSV,TXT,XLS or even PDF.  While the competitors still struggle with real-time analytics I can let Facebook off the hook for that initial oversight.

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Updated Bing Webmaster Tools

Bing Webmaster LogoFollowing on from Google Webmaster Tools update, the team over at Bing have been busy and have finally taken the wraps of a vastly improved Bing Webmaster Tools. The official Bing blog states that the platform was rebuilt following feedback and all the updates were based on the webmaster and seo community feedback which called for more transparency on Bing. The platform also offers a hint of further updates coming in the following months which will likely add or adapt many of the Yahoo Site Explorer functionality. There has been much concern that much of the functionality that Yahoo offers maybe lost to webmasters so its great to see such a large improvement in the Bing search tools.

The new Bing webmaster tools offer more data on how Bing crawls and indexes your sites, what content is contained in the Bing index and guidance to help you optimise your sites for Bing.
The new Bing Webmaster tools provides a more intuitive experience focused on 3 areas key for search.
  1. Crawl
  2. Index
  3. Traffic
Bing Webmaster Sites Dashboard
The top level view shows a master list of all the sites you have verified in your Bing webmaster console, it shows an overview of clicks, impressions, pages indexed and pages crawled.  The other cool feature is it shows the percentage of change and an easy colour coded arrow to show if the change was positive or negative which makes it easy to spot problems or issues when you have a large number of sites.
Bing Webmaster Sites
Bing Webmaster Dashboard
The drill down into an individual site shows the current status of your site in Bing and the recent trends of your website’s activity within Bing search results
Bing Sites Dashboard
Bing Crawl & Index Summary
The top level view shows you a summary of pages crawled, pages with crawl errors, pages indexed and impressions and clicks. You can drill down into each of these section to see more details and information.
Bing Crawl Summary
Bing Crawl Summary Details
The crawl summary shows upto 6 months of crawl data so you can learn more about any issues that the Bingbot might have had while crawling your website.
Bing Crawl Summary DetailsBing Index Summary
You can explore your site’s directory and pages contained in the Bing index.
Bing Index Summary
Bing Traffic Summary
Similar to the recent Google Webmaster tools update, but much better as Bing offers upto 6 months of traffic data so you can track search query performance over time.
Bing Traffic Summary
Bing Search Queries
Bing also offers details around what keywords are showing in Bing search results, how many impressions they are getting along with clicks and average click-thru-rate from search results to your website.
Bing Search Queries
All Bing webmaster accounts get it!
The great point is that all the Bing webmaster accounts have been automatically upgraded to the new interface, no beta requests no delays just wonderful fresh interface ready to explore today.
Bing webmaster tools supports Chrome
The other point is that the whole platform runs perfectly in Google’s Chrome Browser which is what was used to generate all the images shown in this post.
Bing offers transparency
The more comprehensive and refined view from Bing gives the webmaster and seo community more transparency around whats contained in the Bing index, and i’m excited to see what new tools are going to be rolled out next.  This webmaster re-development seeks to improve transparency to help marketers and business make better decisions and offers more control over your sites in Bing. So I advise that you use Bing webmaster tools today! If you haven’t verified your website in Bing yet, do it now and start to explore how you can get more traffic from Bing, the interface is free to use and offers some wonderful insights into your seo.