Leading up to Christmas can often mean a downturn in visitors to many business websites as companies wind down marketing and employees spend more time on eBay and Amazon than working. If you have noticed a drop in clicks it might be the time to examine how the content placement can compliment your existing campaigns.
The benefit of a content placement campaign is that you can reach many of these sites of interest visited by bored employees and can be very cost effective compared to traditional search campaigns. It might be also an idea to examine how a specific holiday campaign landing page can drive that extra boost in business leads and sales. Just because your competitors have wound down their marketing and given for 2009, there is no reason you should follow. If business has slowed down, we suggest setup a specific holiday campaign and landing page offering discounts for 2010 that are purchased before 31st December 2009.
The typical Christmas downturn also presents a massive opportunity for savvy business to use this time to review their existing campaigns with a more in-depth online marketing audit, we offer hourly web marekting support packages for specific online marketing assistance. Ensure that your campaign is up to date and covers any services you plan to introduce in 2010 and examine if you can add conversion tracking to get better campaign ROI. Starting your 2010 campaigns refreshed and organised can mean next year will ensure that you start ahead of your competition and ready!